All posts filed under: design

User’s wont do what you want them to

design / internet

I spent the day at Infusionsoft’s Customer Tour Conference. It was interesting to see some of the more advanced things that are possible using their product as well as listening to how some people are using it to market and sell their products. One of the things said during the day was in regards to  sequences and moving user’s through a series of steps and goals, but which applies quite heavily to programming, which was: […]

Everyone is a Designer


Design is hard. No, actually, design is really hard. I think many people are deceived by the way good design seems so effortless and so simple. Antoine de Saint-Exupery said it “perfectly” when he said “Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away”. The temptation of non-designers is to add and add and add. Then when a true designers work is inspected, the […]

What’s your business hook?


I was doing some reading on usability stuff and thought I’d check out our homepage. Pretending that I know nothing about what we do and then reading all the text on the front page, I asked myself: How does a user use us? Is it an online service or is this a marketing site for a manual service that we provide via phone/email whatever? After reading it a couple of times, there is no way of ever knowing. Yes, there […]

Guideline for iPhone UI design

computing / design

Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience. Not only does John Gruber nail it when it comes to the essence of what being ‘iPhone like’ is about, he echoes the essence of what good piece of software is about. At it’s furthest abstraction, in my opinion, the above is really a mantra for reaching the pinnacle of one’s […]