I get this a lot. Orders come from up high about what needs to be done, while the people on the front lines are reporting back that it’s not working and something needs to be done. This can only be a losing battle. So what does one do? Give up and go home? Ignore the orders given to you and forge your own path forward? How can you work with someone who isn’t willing to listen to your input and advice? Simple answer is you can’t. If people are not willing to take on my advice based upon my experience and from what I’m seeing first hand, then they deserve to fail based upon their own decisions.

It amuses me to no end when in this situation. It’s evil and cruel I know, but you can’t save someone from their own moronic whims and desires. When that person’s decisions and actions are based upon emotion and reaction rather than logical and rational thought. It reminds me a lot of people I see in the gym. The posers who come in more to look like their doing something rather than actually achieving anything. They’ll swing some dumbbells around, run a bit on the treadmill and maybe even attend some classes. But they won’t break a sweat and they won’t progress. They want to appear to be busy. They want to spin the wheels. It’s the same in the business world. Meeting and greeting people and telling them about your hot new startup is just spinning the wheels when you’re not taking care of the flip side of it. Don’t sit in your ivory tower. Get down to the front lines and see for yourself what the real deal is.