Here are my most important extracts from Jakob Nielsen’s “Prioritizing Web Usability”. I have all my notes typed up. Just drop me a line if you want them all.
Users spend 25-35s on a homepage. Even with an avarage reading speed of 200-300 WPM, this only leaves enough time for about twenty words to be read.
Five biggest causes of user failure:
2. Information Architecture
4. Production Information
Page design is more of an annoyance then a direct cause of failure for sites.
Don’t defend your interface, fix it!
Before adding design elements, ask yourself:
1. Does this element simplify the user’s task?
2. Does this element add value to the user?
Design for your users. Not for what you or your manager likes. The key to creating a good experience for your user is creating something with them in mind.