Mortimer J. Adler, Charles Van Doren

Joe Moreira, Ed Beneville

Ed Beneville, Tim Cartmell

Joe Moreira, Ed Beneville

Alan Lakein

Steven Gary Blank

Joshua Noble

Andrew Stellman, Jennifer Greene

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

Louis Testa

Geoffrey James

Jay Fields, Shane Harvie, Martin Fowler, Kent Beck

Andrew Hunt, David Thomas Programmers are craftspeople. They are trained to use a certain set of tools(editors, object mangers, version trackers) to generate a certain kind of product (programs) that will operate in some environment (operating systems on hardware assemblies). Like any other craft, computer programming has spawned a body of wisdom, most of which isn't taught at universities or in certification classes. Rather, most programmers arrive at the so-called tricks of the trade over time, by independent experimentation. In ThePragmatic Programmer, Andrew Hunt and David Thomas codify many of the truths they've discovered during their respective careers as designers of software and writers of code.

Some of the authors' nuggets of pragmatism are concrete, and the path to their implementation is clear. They advise readers to learn one text editor, for example, and use it for everything. They recommend the use of version-tracking software for even the smallest projects, and promote the merits of learning regular expression syntax and a text-manipulation language. Other (perhaps more valuable) advice is softer. The authors note in their section on debugging, "if you see hoof prints think horses, notzebras". That is, suspect everything, but start looking for problems in the most obvious places. They offer some advice on making estimates of time and expense, and on integrating testing into the development process. You'll want a copy of The Pragmatic Programmer for two reasons: It displays your own accumulated wisdom more cleanly than you ever bothered to state it and it introduces you to methods of work that you may not yet have considered. Working programmers will enjoy this book.

Topics covered: A workmanlike approach to software design and construction that allows for efficient, profitable development of high-quality products. Elements of the approach include specification development, customer relations, team management, design practices, development tools, and testing procedures. The authors present their approach with the help of anecdotes and technical problems. —DavidWall, amazon.com

David Nahmani

Gary Vaynerchuck

P Seibel

Sir Richard Branson

Haralambos Marmanis, Dmitry Babenko

Barrington Barber

Ayn Rand

Ram Charan

Dave Mark, Jeff LaMarche

Alistair Croll, Sean Power

Gregory Brown

James W. Heisig

Bob Walsh

Neal Ford

James Fulcher The Oxford Illustrated History of Shakespeare on Stage is a chronological series of information-packed essays written by actors, writers and academics including Judi Dench, Robert Smallwood and Michael Dobson. It's a thoughtful book, which details the multifarious ways in which Shakespeare's kaleidoscopic plays have been interpreted during their 400-year life.

Performance is ephemeral by definition. That's why we need educatespeculation or eye-witness accounts of it. A review in The Spectator for example describes Irving's 1879 Shylock having "cold slow smiles just parting the lips and touching their curves as light touches metal". The 18th-century paintings of Garrick and co playing Richard III or Romeo or the romantic interpretations by Kemble and Kean in the 19th century don't look like anything that either we or Shakespeare would recognise either.

But it's probably the sections in The Oxford Illustrated History of Shakespeare on the Stage dealing with the 19th and 20th centuries which are the most interesting. Consider the role of actor managers or the influence of Ibsen and Brecht. Then, of course, there were two wars and, eventually, that extraordinary 1970 A Midsummer Night's Dream, which Peter Brook directed at Stratford and triggered a whole new urge to go back to the text and let it speak. There's certainly plenty in this entertaining and informative book both for students and theatregoers. Susan Elkin

Richard Reeves, John Knell

Malcolm Gladwell

Michael Newman

Leofranc Holford-Strevens

Paraluman S. Aspillera, Yolanda C. Herdandez

Neil Strauss Is it for real? Is The Game by Neill Strauss an assiduously detailed, highly entertaining exposé of a fascinating secret society — the international community of pickup artists who have refined their talents for getting women into bed to the nth degree? Or is it an extremely funny hoax? Early drafts of the book had people wondering, and men in particular speculated if the book would deliver some valuable `how to' tips as an aid to entering a sexual wonderland. In fact, it doesn't really matter whether you take the basic premise seriously or not: Strauss' wonderfully diverting book delivers great entertainment whatever your point of view.

According to Strauss, the clandestine society of men he describes here take wagers in clubs and bars throughout the Western world over just who can chalk up the most Casanova-like quantities of pickups and seductions. But this isn't merely for the thrill of an army of sexual conquests — all of this is coded and organised according to an almost military-style ritual, with an elaborate series of rules and regulations that the participants rigorously follow. Strauss went undercover in this glamorous world, and learned the secrets of these top-drawer seducers. But, for him, there was a useful corollary affect: Strauss found himself transformed from a nerdish, unconfident journalist into a silver-tongued Lothario, quite the equal of many of the ladykilling males he had been enjoying the company of. For him, the ultimate accolade was being noted The World's Number One Pickup Artist — and then he made the mistake of setting his sights on a woman who could give every bit as good as she got.

The world of excess presented here is not one most of us move in, but (if the truth were told) it has its irresistible attractions. Strauss wheels in such celebrities as Tom Cruise and Courtney Love, and this unblushing peek into a secret world where sex and seduction are treated with cool scientific detachment is mesmerisingly readable. —Barry Forshaw

John F. Mauldin

Larry Gonick, Woolcott Smith

Paul Krugman What do babysitting coops and liquidity traps have in common? Lots, according to Paul Krugman. In The Return of Depression Economics, the MIT professor looks at the alarming string of financial crises that plagued various economies around the globe in the 1990s, especially the Asian contagion, and sees an "eerie resemblance to the Great Depression." Instead of the "new world order" promised by the triumph of capitalism over socialism, "the world economy has turned out to be a much more dangerous place than we imagined."

Krugman uses the example of a Washington, D.C., babysitting coop to explain the dynamics of recession and inflation. He examines the remarkable emergence of Asia and the precursors to the Asian mess—the Tequila Effect of the mid-'90s that began in Mexico and Japan's fall in the early '90s into an economic malaise. He then analyses the underlying reasons for the collapse of the Thai baht and other Asian currencies as well as the subsequent actions of the IMF and the murky role of hedge funds. In the end, Krugman sees the return of depression economics, which "means that for the first time in two generations, failures on the demand side of the economy—insufficient private spending to make use of the available productive capacity—have become the clear and present limitation on prosperity for a large part of the world." It's the same problem that was at the root of the 1930s depression. And while it took a world war to solve that problem, Krugman sees solutions that are far less dramatic but that do require a willingness to chuck obsolete doctrines and think about old problems in new ways.

Over the years, Krugman has earned a well-deserved reputation for translating the jargon that economists speak into something that anyone with an interest—not necessarily a Ph.D.—can understand. The Return of Depression Economics is another timely testament to Krugman's ability to read and interpret the tea leaves of today's global economy. Highly recommended. —Harry C. Edwards, Amazon.com

David Black

Russ Olsen

Mark Boulton

Eric M. Jackson

Arnold Robbins, Elbert Hannah, Linda Lamb

Steve Souders

Baron Schwartz, Peter Zaitsev, Vadim Tkachenko, Jeremy Zawodny, Arjen Lentz, Derek Balling

Michael Feathers

David Flanagan, Yukihiro Matsumoto

Tony Thorne

Leil Lowndes

AElig;leen Frisch

John Freeman

Bryan Peterson

Ansel Adams

Ansel Adams

Deshmukh

Jakob Nielsen, Hoa Loranger

Ramit Sethi

Richard P Feynman

Toby Segaran

David Chelimsky, Dave Astels, Bryan Helmkamp, Dan North, Zach Dennis, Aslak Hellesoy

Bill Scott, Theresa Neil

Mike Clark

Indi Young There is no single methodology for creating the perfect product—buy you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Luke Wroblewski Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms.

Musashi Miyamoto To learn a Japanese martial art is to learn Zen, and although you can't do so simply by reading a book, it sure does help—especially if that book is the Book of Five Rings. One of Japan's great samurai sword masters put down in decisive, unfaltering terms the certain path to victory, and like Sun Tzu's Art of War, it is applicable not only on the battlefield but in all forms of competition. Always observant, creating confusion, striking at vulnerabilities—these are some of the basic principles. Going deeper, we find suki, the interval of vulnerability, of indecisiveness, of rest, the briefest but most vital moment to strike. In succinct detail, Miyamoto records ideal postures, blows and psychological tactics to put the enemy off guard and open the way for attack. Most important of all is Miyamoto's concept of rhythm, how all things are in harmony, and by working with the rhythm of a situation, we can turn it to our advantage with little effort. But like Zen, this requires one thing above all else, putting the book down and going out to practice. —Brian Bruya

Joshua Bloch

Peter K. Burian, Robert Caputo

Charles Petzold Crossing over into general-interest non-fiction from his popular programming manuals, Charles Petzold has written Code: The Hidden Language of Computer Hardware and Software. It's a carefully written, carefully researched gem that will appeal to anyone who wants to understand computer technology at its most essential levels. Readers learn about number systems(decimal, octal, binary and all that) through Petzold's patient (and frequently entertaining) prose, then discover the logical systems that are used to process them. There's loads of historical information, too. From Louis Braille's development of his eponymous raised-dot code to Intel Corporation's release of its early microprocessors, Petzold presents the stories of people trying to find ways to communicate with (and by means of) mechanical and electrical devices. It's a fascinating progression of technologies and the author presents a clear statement of how they fit together.

The real value of Code is in its explanations of technologies that have been obscured for years behind fancy user interfaces and programming environments that, in the name of rapid application development, insulate the programmer from the machine. In a section on machine language, Petzold dissects the instruction sets of the genre-defining Intel 8080 and Motorola6800 processors. He walks the reader through the process of performing various operations with each chip, explaining which op codes poke which values into which registers along the way. Petzold knows that the hidden language of computers exhibits real beauty. In Code, he helps his readers appreciate it. —David Wall

Topics covered: Mechanical and electrical representations of words and numbers, number systems, logic gates, performing mathematical operations with logic gates, microprocessors, machine code, memory and programming languages.

Joe Satriani

Napoleon Hill

Alan Moore, Eddie Campbell "I shall tell you where we are. We're in the most extreme and utter region of the human mind. A dim, subconscious underworld. A radiant abyss where men meet themselves. Hell, Netley. We're in Hell." Having proved himself peerless in the arena of reinterpreting superheroes, Alan Moore turned his ever-incisive eye to the squalid, enigmatic world of Jack the Ripper and the Whitechapel murders of 1888. Weighing in at 576 pages, From Hell is certainly the most epic of Moore's works and remarkably and is possibly his finest effort yet in a career punctuated by such glorious highlights as Watchmen and V for Vendetta . Going beyond the myriad existing theories, which range from the sublime to the ridiculous, Moore presents an ingenious take on the slaughter. His Ripper's brutal activities are the epicentre of a conspiracy involving the very heart of the British Establishment, including the Freemasons and The Royal Family. A popular claim, which is transformed through Moore's exquisite and thoroughly gripping vision, of the Ripper crimes being the womb from which the 20th century, so enmeshed in the celebrity culture of violence, received its shocking, visceral birth. Bolstered by meticulous research that encompasses a wide spectrum of Ripper studies and myths and coupled with his ability to evoke sympathies in such monstrous characters, Moore has created perhaps the finest examination of the Ripper legacy, observing far beyond society's obsessive need to expose Evil's visage. Ultimately, as Moore observes, Jack's identity and his actions are inconsequential to the manner in which society embraced the Fear: "It's about us. It's about our minds and how they dance. Jack mirrors our hysterias. Faceless, he is the receptacle for each new social panic." Eddie Campbell's stunning black and white artwork, replete with a scratchy, dirty sheen, is perfectly matched to the often-unshakeable intensity of Moore's writing. Between them, each murder is rendered in horrifying detail, providing the book's most unnerving scenes, made more so in uncomfortable, yet lyrical moments as when the villain embraces an eviscerated corpse, craving understanding; pleading that they "are wed in legend, inextricable within eternity". Though technically a comic, the term hardly begins to describe From Hell's inimitable grandeur and finesse, as it takes the medium to fresh heights of ingenuity and craftsmanship. Moore and Campbell's autopsy on the emaciated corpse of the Ripper myth has divulged a deeply disturbing yet undeniably captivating masterpiece. —Danny Graydon

Princeton Language Institute, Abby Marks-Beale

Seth Godin

Tim Harford

Andrew Marr

Steve Pugh

Troy Stetina

Learn the exact styles and techniques Slash used on 10 GN'R classics &quotDon't Cry," &quotParadise City," &quotPatience," &quotSweet Child O' Mine," &quotWelcome to the Jungle," and more. Tab. 88 pages....

Ben Goldacre

Chad Fowler You've already lost your job. You may still be drawing a paycheck, but the job you were hired to do no longer exists. Your company has changed, the technology has changed, the economy has changed, and the ways you can add value have changed. Have you adapted to these changes? Or are you at risk?

Architect your careerEconomic downturn. Job cuts. Outsourcing. The ever-changing tech landscape. The threats abound. Chad Fowler is here to offer 52 ways to keep your job, despite the vagaries of the market.It's all about making the right choices. Choosing which technologies to focus on and which business domains to master have at least as much impact on your success as your technical knowledge—don—don't let those choices be accidental. Chad shows you all aspects of the decision-making process so you can ensure that you're investing your time and energy in the right areas.It's all about skills. You'll develop a structured plan for keeping your skills up-to-date so that you can compete with both the growing stable of developers in so-called low-cost countries as well as your higher-priced local peers. You'll learn how to shift your skillset up the value chain, from an offshore-ready commodity to one in high demand.It's all about marketing. As with any product or service, if nobody knows what you're selling, nobody will buy. Chad shows you how to create a plan for marketing yourself both inside your company and to the industry in general.Like it or not, the IT career landscape has changed. This handbook will teach you what you need to do to avoid being left behind.

About the author Chad Fowler has been a software developer and manager for some of the world's largest corporations. He recently lived and worked in India, setting up and leading an offshore software development center for a large multinational company.

Andy Hunt Together we'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll discover some surprising aspects of how our brains work, and see how you can beat the system to improve your own learning and thinking skills.

In this book you'll learn how to:

Use the Dreyfus Model of Skill Acquisition to become more expertLeverage the architecture of the brain to strengthen different thinking modesAvoid common "known bugs" in your mindLearn more deliberately and more effectivelyManage knowledge more efficiently

Software development happens in your head. Not in an editor, IDE, or design tool. It's time to take a pragmatic approach to thinking and learning, and start to refactor-and redesign-your brain.

Brian W. Kernighan, Dennis M. Ritchie Just about every C programmer I respect learned C from this book. Unlike many of the 1,000 page doorstops stuffed with CD-ROMs that have become popular, this volume is concise and powerful (if somewhat dangerous) — like C itself. And it was written by Kernighan himself. Need we say more?

Alan Moore, Dave Gibbons Has any comic been as lauded as Alan Moore and Dave Gibbons' Watchmen? Possibly only Frank Miller's The Dark Knight Returns but Watchmen remains the critics' favourite. Why? Because Moore is a better writer, and Watchmen a more complex and dark and literate creation than Miller's fantastic, subversive take on the Batman myth. Moore, renowned for many other of the genre's finest creations (Saga of the Swamp Thing, V for Vendetta, and recently From Hell, with Eddie Campbell) first put out Watchmen in 12 issues for DC in 1986-87. It won a comic award at the time (the 1987 Jack Kirby Comics Industry Awards for Best Writer/Artist combination) and has continued to garner praise since.

The story concerns a group called the Crimebusters and a plot to kill and discredit them. Moore's characterisation is as sophisticated as any novel's. Importantly the costumes do not get in the way of the storytelling, rather they allow Moore to investigate issues of power and control—indeed it was Watchmen, and to a lesser extent Dark Knight, that propelled the comic genre forward, making "adult" comics a reality. The artwork of Gibbons (best known for 2000AD's Rogue Trooper and DC's Green Lantern) is very fine too, echoing Moore's paranoid mood perfectly throughout. Packed with symbolism, some of the overlying themes (arms control, nuclear threat, vigilantes) have dated but the intelligent social and political commentary, the structure of the story itself, its intertextuality (chapters appended with excerpts from other "works" and "studies" on Moore's characters, or with excerpts from another comic book being read by a child within the story), the fine pace of the writing and its humanity mean that Watchmen more than stands up—it retains its crown as the best the genre has yet produced. —Mark Thwaite

Aaron Hillegass Suitable for anyone with a little C++ programming experience who wants to create software for the newest Mac platform, Cocoa Programming for Max OS X provides a slickly packaged and approachable tutorial that will get you started creating state-of-the-art Mac programs.

The smart presentation style and easy-to-understand code examples help make this text an excellent resource. It also helps that Hillegass is a truly engaging writer. He first explains how legacy NeXTSTEP platform has evolved into Cocoa on the Mac OS X. Starting with short examples illustrating the actual Cocoa tools in action, the author gets you started with simple programs for a random number generator, a raise calculator and other comprehensible examples. Rather than just listing APIs and classes, the emphasis is on hands-on Cocoa development. An early standout section provides a nice tour of essential Objective-C features you'll need to learn to use Cocoa effectively.

This book covers the several dozen built-in Cocoa controls, from basic text and buttons to more advanced widgets (including lists and tables). Subsequent sections look at user interface design (using the Interface Builder to create nib files) and how to add programmatic processing behind the visual layout. Along the way, the author introduces coverage of essential Cocoa APIs for strings, arrays and dictionaries. Later chapters look at saving and loading documents (and user defaults) and how to tap the powerful graphics abilities available in Cocoa. (Besides image and basic drawing, there are short sections on PDF support and printing.)

More advanced user interface features get their due by the end of the book, including cutting and pasting data through the Cocoa pasteboard and also adding drag-and-drop support. Final sections look at creating new controls for use with the Interface Builder palette, and, briefly, how to use Java with Cocoa (an option that the author doesn't necessarily recommend). Throughout this text, the author provides more advanced, challenging problems at the end of each chapter for the "more curious" reader. This approach helps that beginners will not get lost in the details of Cocoa development, but will give the more advanced reader something more to do.

While there a comparably fewer books on Mac OS X compared to other platforms, readers are lucky to have this one available. Anyone who wants to get onboard with Cocoa development will be well served by this title. It's a fine tutorial that earns high marks for its approachable, clear examples and an excellent presentation by an author who knows his stuff and, better still, knows how to teach it to others. —Richard Dragan

Joshua Kerievsky

Willie Wheeler For enterprise Java developers, Spring Framework provides remarkable improvements in developer productivity, runtime performance, and overall application quality. Its unique blend of a complete, lightweight container that allows you to build a complex application from loosely-coupled POJOs and a set of easily-understood abstractions that simplify construction, testing, and deployment make Spring both powerful and easy to use-a hard-to-beat combination. With this power comes the potential for a wide range of uses in both common and not-so-common scenarios. That's where Spring in Practice comes in.

Unlike the many books that teach you what Spring is, Spring in Practice shows you how to tackle the challenges you face when you build Spring-based applications. The book empowers software developers to solve concrete business problems "the Spring way" by mapping application-level issues to Spring-centric solutions.

Spring in Practice diverges from other cookbooks because it presents the background you need to understand the domain in which a solution applies before it offers the specific steps to solve the problem. You're never left with the feeling that you understand the answer, but find the question irrelevant. You can put the book to immediate use even if you don't have deep knowledge of every part of Spring Framework.

The book divides into three main parts. In Part 1, you'll get a rapid overview of Spring Framework-enough to get you started if you're new and a great refresher for readers who already have a few Spring cycles. Part 2 provides techniques that are likely to be useful no matter what type of application you're building. You'll find discussions of topics like User Accounts, Security, Site Navigation, and Application Diagnostics.

Part 3 provides domain-specific recipes. Here, you'll find practical solutions to realistic and interesting business problems. For example, this part discusses Spring-based approaches for Ecommerce, Lead Generation, and CRM.

There are several recurring themes throughout Spring in Practice, including Spring MVC, Hibernate, and transactions. Each recipe is an opportunity to highlight something new or interesting about Spring, and to focus upon that concept in detail.

This book assumes you have a good foundation in Java and Java EE. Prior exposure to Spring Framework is helpful, but not required.

Greg Smith, Dr. Ahmed Sidky

Scott McCloud As all good card-carrying comic-book fans know, their sheer passion will never overcome narrow-minded critics and their baying cries of derision. There is far more to this perpetually underrated medium than a mix of art and prose. With this indispensable, spellbinding tome, writer/artist Scott McCloud rises to the challenge of dissecting what remains the most enigmatic of art forms. After all, says McCloud, "No other art form gives so much to its audience while asking so much from them as well". Over the course of 215 impeccably formed pages, McCloud joyously exposes and deconstructs a hidden world of icons in a most literate and valid manner. His charming guidance finds a place where Time and Space is effortlessly malleable and the reader is both a willing accomplice and necessary vessel for comics' singular magic. Cunningly presented in comic form, McCloud (or his comic equivalent) conducts a journey that spans thousands of years, taking in art from Prehistoric Man to the Egyptians to Van Gogh to Jack Kirby. Never has psychological and cultural analysis been so understandably clear, beautifully aided by clever visuals and his truly infectious love for the medium. By the end of this funny, charming, rare and exciting book, you'll not doubt the notion that a comic book "...is a vacuum into which our identity and awareness are pulled ... an empty shell that we inhabit which enables us to travel to another realm". A fine exchange for a little faith and a world of imagination. —Danny Graydon

Robert C. Martin

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

John Medina Presents twelve scientifically proven facts about how the human brain works and explains how to apply each fact to get the most out of one's brain on a daily basis, discussing such concepts as attention, memory, and sleep.

Satnam Alag There's a great deal of wisdom in a crowd, but how do you listen to a thousand people talking at once? Identifying the wants, needs, and knowledge of internet users can be like listening to a mob.

In the Web 2.0 era, leveraging the collective power of user contributions, interactions, and feedback is the key to market dominance. A new category of powerful programming techniques lets you discover the patterns, inter-relationships, and individual profiles-the collective intelligence—locked in the data people leave behind as they surf websites, post blogs, and interact with other users.

Collective Intelligence in Action is a hands-on guidebook for implementing collective intelligence concepts using Java. It is the first Java-based book to emphasize the underlying algorithms and technical implementation of vital data gathering and mining techniques like analyzing trends, discovering relationships, and making predictions. It provides a pragmatic approach to personalization by combining content-based analysis with collaborative approaches.

This book is for Java developers implementing Collective Intelligence in real, high-use applications. Following a running example in which you harvest and use information from blogs, you learn to develop software that you can embed in your own applications. The code examples are immediately reusable and give the Java developer a working collective intelligence toolkit.

Along the way, you work with, a number of APIs and open-source toolkits including text analysis and search using Lucene, web-crawling using Nutch, and applying machine learning algorithms using WEKA and the Java Data Mining (JDM) standard.

Gary Taubes

ThoughtWorks Inc. ThoughtWorks is a well-known global consulting firm; ThoughtWorkers are leaders in areas of design, architecture, SOA, testing, and agile methodologies. This collection of essays brings together contributions from well-known ThoughtWorkers such as Martin Fowler, along with other authors you may not know yet. While ThoughtWorks is perhaps best known for their work in the Agile community, this anthology confronts issues throughout the software development life cycle. From technology issues that transcend methodology, to issues of realizing business value from applications, you'll find it here.

Joshua Noble, Todd Anderson The best way to show off a powerful new technology is to demonstrate real-world results with it, and that's exactly what Adobe and O'Reilly have done with Flex 3. Through it's Flex Cookbook website, Adobe invited users of the Flex 3 beta to post their own solutions for working with this technology, using O'Reilly's popular problem-solution-discussion format. Website monitors (and authors) Joshua Noble and Todd Anderson chose the most useful solutions for "Flex 3 Cookbook". This highly practical book contains more than 200 proven recipes for developing interactive Rich Internet Applications and Web 2.0 sites, including several contributed by Noble, Anderson, and other Flex experts. You'll find everything from Flex basics and working with menus and controls, to methods for compiling, deploying, and configuring Flex applications. Each recipe features a discussion of how and why it works, and many of them offer sample code that you can put to use immediately.The topics include: menus and controls; containers and dialogues; working with text; list, tiles, trees, and repeaters; dataGrid and advanced DataGrid; renderers; images, videos, and sounds; CSS and skinning; building components; states and effects; collections, arrays, and DataProviders; DataBinding; Validation/formatters; charting and data visualization; state management, SharedObjects and LocalConnection; working with services and ServerSide communication; working with XML; communicating with the browser; application development strategies; runtime and dynamic shared libraries and modules; and working with Adobe AIR.

Whether you're a committed Flex developer, or still evaluating the technology, you'll discover how to get quick results with Flex 3 using these these recipes. Now that Flex is an open source framework, the user community will continue to supply solutions to extend and improve the technology. This Cookbook offers you the cream of the crop.

Dafydd Stuttard, Marcus Pinto This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real–world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e–commerce and other web applications.

The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.

The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.

Joel Spolsky Since the release of the bestselling title Joel on Software in 2004, requests for a sequel have been relentless. So, we went back to the famed JoelonSoftware.com archives and pulled out a new batch of favorites, many of which have been downloaded over one million times. With Joel’s newest book, More Joel on Software, you’ll get an even better (not to mention updated) feast of Joel’s opinions and impressions on software development, software design, running a software business, and so much more.

This is a new selection of essays from the author’s web site, http://www.joelonsoftware.com.

Travis Swicegood

Joel Spolsky

Daniel H. Pink

William Taylor, Polly LaBarre

Venkat Subramaniam

Chuck Cavaness

Deepak Alur, John Crupi, Dan Malks Patterns are basically design solutions for recurring problems, so Core J2EE Patterns are recurring design solutions for those using J2EE. The authors break these down into presentation, business and integration patterns.

As is usual with pattern books you won't find much code here. The book majors on problem discussions, analysis of the factors you should consider in your design and strategies for the solution implementation.

The authors constantly encourage abstraction, code modularity, non-duplication of code, network efficiency, code maintainability and solution reusability.

While these are the aims we've been encouraged to pursue for years too many pattern books operate at such a high theoretical level they fail to appeal to working programmers. In practice, you could use the patterns discussed with any language but by concentrating on using Java Core J2EE Patterns is able to take a more hands-on approach.

OK, you won't find detail at the level of APIs here, but you will find discussion of where to implement functionality to best leverage Java's architecture and which Java mechanisms to use: for example, implementing entity beans as coarse-grained—rather than fine-grained—objects to reduce the transaction overhead. Not the sort of implementation advice you'll find in language-agnostic pattern books.

Core J2EE Patterns enables you to dramatically cut the design time on enterprise level Java based projects while increasing the likelihood that the project will reach a timely fruition. —Steve Patient

James Elliott

Michael Nygard

Christophe Porteneuve Tired of getting swamped in the nitty-gritty of cross-browser, Web 2.0-grade JavaScript? Get back in the game with Prototype and script.aculo.us, two extremely popular JavaScript libraries, that make it a walk in the park. Be it AJAX, drag and drop, auto-completion, advanced visual effects, or many other great features, all you need is write one or two lines of script that look so good they could almost pass for Ruby code!

Web applications are getting richer and richer, with more interaction baked in every day. But JavaScript, DOM, CSS and a full host of other Web standards are quite complex, and the result isn't always browser compliant.

The Prototype and script.aculo.us libraries are veritable treasure troves, smoothing over all the usual nitty-gritty differences between browsers, and making most common features a breeze to implement. With this book, you can quickly wield the whole power of these extraordinary libraries.

Dive into Prototype, the library that makes JavaScript so much more powerful, and it looks a lot like Ruby code. Exploring the DOM, handling events, taming AJAX, and radically simplifying most of your scripting code: it all becomes easy-and very portable-with Prototype.

When it comes to advanced UI features, script.aculo.us is every web developer's dream come true: whether you need to create auto-completed text inputs, implement in-place editors, provide customized drag-and-drop behaviors, capture your users' attention with visual effects or simply build DOM fragments more efficiently, it's all there, and lightweight too.

This book guides you through all the details of these features, letting you use many technologies on the server side, such as PHP, vanilla Ruby, and Ruby On Rails, in countless examples illustrating every aspect. Power users will also learn the design philosophies of the libraries, and how to contribute to them and augment them for their own needs.

Venkat Subramaniam, Andy Hunt Want to be a better developer? This books collects the personal habits, ideas, and approaches of successful agile software developers and presents them in a series of short, easy-to-digest tips. This isn't academic fluff; follow these ideas and you'll show yourself, your teammates, and your managers real results. These are the proven and effective agile practices that will make you a better developer.

This book will help you improve five areas of your career: The Development ProcessWhat to Do While CodingDeveloper AttitudesProject and Team ManagementIterative and Incremental Learning

These practices provide guidelines that will help you succeed in delivering and meeting your user's expectations, even if the domain is unfamiliar. You'll be able to keep normal project pressure from turning into disastrous stress while writing code, and see how to effectively coordinate mentors, team leads, and developers in harmony.

You can learn all this stuff the hard way, but this book can save you time and pain. Read it, and you'll be a better developer.

Scott Davis Each recipe in Groovy Recipes begins with a concise code example for a quick start, followed by in-depth explanation in plain English. These recipes will get you to-to-speed in a Groovy environment quickly.

You'll see how to speed up nearly every aspect of the development process using Groovy. Groovy makes mundane file management tasks like copying and renaming files trivial. Reading and writing XML has never been easier with XmlParsers and XmlBuilders. Breathe new life into Arrays, Maps, and Lists with a number of convenience methods. But Groovy does more than just ease traditional Java development: it brings modern programming features to the Java platform like closures, duck-typing, and metaprogramming.

As an added bonus, this book also covers Grails. You'll be amazed at how quickly you can have a first-class web application up and running from ground zero. Grails includes everything you need in a single zip file⎯a web server (Jetty), a database (HSQLDB), Spring, Hibernate, even a Groovy version of Ant called GANT. We cover everything from getting a basic website in place to advanced features that take you beyond HTML into the world of Web Services: REST, JSON, Atom, Podcasting, and much much more.

Dave Thomas, David Hansson, Leon Breedt, Mike Clark, James Duncan Davidson, Justin Gehtland, Andreas Schwarz The definitive, Jolt-award winning guide to learning and using Rails is now in its Second Edition. Rails is a new approach to web-based application development that enables developers to create full-featured, sophisticated web-based applications using less code and less effort. Now programmers can get the job done right and still leave work on time.

NEW IN THE SECOND EDITION: The book has been updated to take advantage of all the new Rails 1.2 features. The sample application uses migrations, Ajax, features a REST interface, and illustrates new Rails features. There are new chapters on migrations, active support, active record, and action controller (including the new resources-based routing). The Web 2.0 and Deployment chapters have been completely rewritten to reflect the latest thinking. Now you can learn which environments are best for your style application, and see how Capistrano makes managing your site simple. All the remaining chapters have been extensively updated. Finally, hundreds of comments from readers of the first edition have been incorporated, making this book simply the best available.

Rails is a full-stack, open source web framework that enables you to create full-featured, sophisticated web-based applications with a twist...you can create a full Rails application using less code than the setup XML you'd need just to configure some other frameworks.

With this book, you'll learn how to use Rails Active Record to connect business objects and database tables. No more painful object-relational mapping. Just create your business objects and let Rails do the rest. You'll learn how to use the Action Pack framework to route incoming requests and render pages using easy-to-write templates and components. See how to exploit the Rails service frameworks to send emails, talk to web services, and interact dynamically with JavaScript applications running in the browser (the "Ajax" architecture).

You'll see how easy it is to deploy Rails. You'll be writing applications that work with your favorite database (MySQL, Oracle, Postgres, and more) in no time at all.

Lasse Koskela In test driven development, you first write an executable test of what your application code must do. Only then do you write the code itself and, with the test spurring you on, you improve your design. In acceptance test driven development (ATDD), you use the same technique to implement product features, benefiting from iterative development, rapid feedback cycles, and better-defined requirements. TDD and its supporting tools and techniques lead to better software faster.

Test Driven brings under one cover practical TDD techniques distilled from several years of community experience. With examples in Java and the Java EE environment, it explores both the techniques and the mindset of TDD and ATDD. It uses carefully chosen examples to illustrate TDD tools and design patterns, not in the abstract but concretely in the context of the technologies you face at work. It is accessible to TDD beginners, and it offers effective and less well known techniques to older TDD hands.

What's Inside
Learn hands-on to test drive Java codeHow to avoid common TDD adoption pitfallsAcceptance test driven development and the Fit frameworkHow to test Java EE components-Servlets, JSPs, and Spring ControllersTough issues like multithreaded programs and data access code

David Black -The word is out: with Ruby on Rails you can build powerful Web applications easily and quickly! And just like the Rails framework itself, Rails applications are Ruby programs. That means you can't tap into the full power of Rails unless you master the Ruby language.

Ruby for Rails, written by Ruby expert David Black (with a forward by David Heinemeier Hansson), helps Rails developers achieve Ruby mastery. Each chapter deepens your Ruby knowledge and shows you how it connects to Rails. You'll gain confidence working with objects and classes and learn how to leverage Ruby's elegant, expressive syntax for Rails application power. And you'll become a better Rails developer through a deep understanding of the design of Rails itself and how to take advantage of it.

Newcomers to Ruby will find a Rails-oriented Ruby introduction that's easy to read and that includes dynamic programming techniques, an exploration of Ruby objects, classes, and data structures, and many neat examples of Ruby and Rails code in action. Ruby for Rails: the Ruby guide for Rails developers!

What's Inside Classes, modules, and objectsCollection handling and filteringString and regular expression manipulationExploration of the Rails source codeRuby dynamicsMany more programming concepts and techniques!

Fergal Grimes Shows intermediate and advanced programmers how to deploy a single .NET application with multiple interfaces so that it can be accessed from the command line, through a Windows GUI, by means of a Web browser, or using a mobile device.

Bear Bibeault, Yehuda Katz A good web development framework anticipates what you need to do and makes those tasks easier and more efficient; jQuery practically reads your mind. Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.

jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.

There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.

jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

Dierk Koenig, Andrew Glover, Paul King, Guillaume Laforge, Jon Skeet Groovy, the brand-new language for the Java platform, brings to Java many of the features that have made Ruby popular. Groovy in Action is a comprehensive guide to Groovy programming, introducing Java developers to the new dynamic features that Groovy provides. To bring you Groovy in Action, Manning again went to the source by working with a team of expert authors including both members and the Manager of the Groovy Project team. The result is the true definitive guide to the new Groovy language.

Groovy in Action introduces Groovy by example, presenting lots of reusable code while explaining the underlying concepts. Java developers new to Groovy find a smooth transition into the dynamic programming world. Groovy experts gain a solid reference that challenges them to explore Groovy deeply and creatively.

Because Groovy is so new, most readers will be learning it from scratch. Groovy in Action quickly moves through the Groovy basics, including:
Simple and collective Groovy data typesWorking with Closures and Groovy Control StructuresDynamic Object Orientation, Groovy style

Readers are presented with rich and detailed examples illustrating Groovy's enhancements to Java, including
How to Work with Builders and the GDKDatabase programming with Groovy

Groovy in Action then demonstrates how to Integrate Groovy with XML, and provides,
Tips and TricksUnit Testing and Build SupportGroovy on Windows

An additional bonus is a chapter dedicated to Grails, the Groovy Web Application Framework.

Early PDF chapters of Groovy in Action are available from the Manning Early Access Program (MEAP) at http://www.manning.com/koenig. As part of this program, readers can also discuss the early manuscript with the author and help shape the manuscript as it's being developed by joining the Author Forum.

Peter Armstrong Flexible Rails is a unique, application-based guide for using Ruby on Rails 2 and Adobe Flex 3 to build rich Internet applications (RIAs). It is not an exhaustive Ruby on Rails or Flex reference. Instead, it is an extensive tutorial in which the reader builds multiple iterations of an interesting RIA using Flex and Rails together.

Author Peter Armstrong walks readers through eleven iterations in which the sample application—pomodo—is variously built, refactored, debugged, sliced, diced and otherwise explored from every conceivable angle with respect to Ruby on Rails and Adobe Flex. The book unfolds both the application and the Flex-on-Rails approach side-by-side.

Tariq Ahmed, Jon Hirschi, Faisal Abid New Web applications require engaging user-friendly interfaces-and the cooler, the better. With Flex 3, Web developers at any skill level can create high-quality, effective, and interactive Rich Internet Applications (RIAs) quickly and easily. Flex removes the complexity barrier from RIA development by offering sophisticated tools and a straightforward programming language so you can focus on what you want to do instead of how to do it. And now that the major components of Flex are free and open source, the cost barrier is gone, as well!

Flex 3 in Action is an easy-to-follow, hands-on Flex tutorial. Chock full of examples, this book goes beyond feature coverage and helps you put Flex to work in real day-to-day tasks. You'll quickly master the Flex API and learn to apply the techniques that make your Flex applications stand out from the crowd. Interesting themes, styles, and skins? It's in there. Working with databases? You got it. Interactive forms and validation? You bet. Charting techniques to help you visualize data? Bam! The expert authors of Flex 3 in Action have one goal - to help you get down to business with Flex 3. Fast.

Many Flex books are overwhelming to new users-focusing on the complexities of the language and the super-specialized subjects in the Flex eco-system; Flex 3 in Action filters out the noise and dives into on the core topics you need every day. Using numerous easy-to-understand examples, Flex 3 In Action gives you a strong foundation that you can build on as the compexity of your projects increases.

Robert Pirsig

Giles Murray Reading great books in the original should be the culmination of language study, but reading Japanese literature unassisted is a daunting task that can defeat even the most able of students. Breaking into Japanese Literature is specially designed to help you bypass all the frustration and actually enjoy classics of Japanese literature.
Breaking into Japanese Literature features seven graded stories covering a variety of genres: whether it's the spellbinding surrealism of Natsume Soseki's Ten Nights of Dreams, the humor of Akutagawa Ryunosuke's fable of temple life ("The Nose"), or the excitement of his historic thrillers ("In a Grove" and "Rashomon"), you are sure to find a story that appeals to you in this collection.
The unique layout-with the original Japanese story in large print, an easy-to-follow English translation and a custom dictionary-was created for maximum clarity and ease of use. There's no need to spend time consulting reference books when everything you need to know is right there in front of your nose.
To make Japanese literature fun, Breaking into Japanese Literature also has some unique extra features: mini-biographies to tell you about the authors' lives and works, individual story prefaces to alert you to related works of literature or film, and original illustrations to fire your imagination. Best of all, MP3 sound files of all the stories have been made available for FREE on the Internet.
Breaking into Japanese Literature provides all the backup you need to break through to a new and undiscovered world-the world of great Japanese fiction. All the hard work has been taken care of so you can enjoy the pleasures of the mind. Why not take advantage?
Learn
o 50% of all common-use kanji covered
o Kanji entry numbers given for follow-up study
o Japanese + English translation + custom dictionary on the same page
o Every single kanji word explained
Listen
o Free download of sound files from the Net
Look
o 7 original atmospheric illustrations
Link
o Original stories for Kurosawa's Rashomon and Dreams
All the stories in this book are available on the Internet as MP3 sound files read by professional Japanese actors.
For students who want to consolidate their understanding of kanji, the entry numbers for any of the 2,230 characters in The Kodansha Kanji Learner's Dictionary have been provided when those characters feature in Breaking into Japanese Literature. This makes cross-referencing a matter of seconds.

Akihiko Yonekawa The perfect guide to speaking real Japanese
Beyond Polite Japanese offers more than 500 words and phrases for those who want to take a step beyond Japanese textbooks and speak like a native without spending decades in the country. Many of the entries cover traditional slang, while other entries take up more contemporary usage. Slang-forming prefixes and suffixes are also presented, as well as phrases that are commonly slurred, proving elusive to the foreign ear. Literal meanings, notes on usage, and etymology are included for greater understanding.
Outgrowing polite Japanese is not easy, but with the help of Beyond Polite Japanese, it can be attained. The helpful guide is also a welcome break from the standard fare found in Japanese textbooks.

江戸川 乱歩

Derren Brown

Paul Arden

Eric Berne Dr. Eric Berne, as the originator of transactional analysis, has attained recognition for developing one of the most innovative approaches to modern psychotherapy. Discover how many of these "secret games" you play everyday of your life: Iwfy (If it weren't for you); Sweetheart; Threadbare; Harried; Alcoholic, and many more. A groundbreaking book that bores deep into the heart of all our relationships, GAMES PEOPLE PLAY is a classic that should be read again and again.

David Hurn, Bill Jay

Napoleon Hill

Fiona Duncan, Leonie Glass Take the work out of planning any trip with DK's Eyewitness Top 10 Travel Guides. Branded with DK's trusted and familiar "Eyewitness" style, these compact guides make finding the best every destination has to offer easier than ever before! Perfect for both business travel and vacations, whether you're looking for the finest cuisine or the least expensive places to eat, the most luxurious hotels or the best deals on places to stay, the best family destination or the hottest nightspot, Eyewitness Top 10 Travel Guides provide current, useful information based on the insight of local experts to find the best of everything at each destination.

Bill Cullen

Kristin Kaye Kristin Kaye believed fate had delivered her to Broadway when, at age twenty-three and fresh from drama school, she was hired as the playwright and director of a one-night only extravaganza at the Roseland Ballroom in New York City. The show she'd been hired for? The Celebration of the Most Awesome Female Muscle in the World, a stage production featuring twenty-five of the world's most muscular women. With the theories she'd learned in her Women's Studies classes still fresh in her mind, Kristin thought this was her chance to enter a whole new feminist arena, but in reality she was about to enter another world entirely. Her carefully orchestrated artistic interludes would be sandwiched between skits involving white lace thongs, smoke machines, and a bodybuilder spinning by her neck. Kristin tells the whole story in this hilarious book, alternating between an account of directing the show, which builds to the disastrous climax of opening night, and reportage on women's bodybuilding and the little-known sub-culture around it, including the use of steroids, the side business of strong women who wrestle men for money, and the judging controversy that threatens to split the sport in two.

Naoko Chino A Dictionary of Basic Japanese Sentence Patterns is a fundamental learning tool for all students of the Japanese language, whether they be unblemished beginners or scarred veterans. With both types of struggling student, as well as for all the gradations that fall in between, there is a strong tendency, in the heat of battle, to lose sight of the essential nature of the Japanese sentence. It is for just such people that this dictionary has been created, to help them keep their eyes fixed firmly on the target and not be led astray.
The dictionary contains fifty of the most fundamental Japanese sentence patterns as well as sixty-nine variations. This number covers all the patterns that are needed for levels 3 and 4 of the Japanese Language Proficiency Test. Each pattern and variation is clearly defined by a formula given in Japanese, romanization, and English. Each is exemplified by sample sentences (both in single sentences and in dialogues), and each is represented in both polite and informal usage.
By means of this approach, the essential nature of the Japanese sentence is clarified, and once that has been done, the many patterns and variations fall easily into place. The simple, undisguised truth is that there are only three types of sentence in Japanese, and all of the convolutions and complications that distract and bemuse the student are nothing more than modifications of these three fundamental types. The study of the Japanese sentence need not be as difficult as it is seems.
A Dictionary of Basic Japanese Sentence Patterns may be used as a reference book to look up individual patterns for the purpose of learning, confirming, or reapproaching them, or it may be used as a textbook to be read from beginning to end, providing an overview of the Japanese sentence while buttressing the student's grasp of individual patterns.
Naoko Chino, the author of the best-selling All about Particles and Japanese Verbs at a Glance, has again presented one of the more forbidding aspects of the language in a way that is both approachable and eminently comprehensible.
Main Features
- Fifty of the Most Common Basic Patterns
- Sixty-nine Variations of the Basic Patterns
- Formulas Delineating Basic Pattern Structure
- Definitions of Terms Used in the Formulas
- Polite Example Sentences and Dialogues
- Informal Example Sentences and Dialogues
- Commentary on Individual Usages
- All the Basic Patterns Needed for Levels 3 & 4 of the Japanese Language Proficiency Test

Eri Banno, Yutaka Ohno, Yoko Sakane, Chikako Shinagawa Genki outlines in 23 structured lessons all the fundamentals of the Japanese language. Abundantly illustrated and containing a wide variety of exercises, Genki is sure to bring vigor to your classroom! Though primarily meant for use in college-level classes, it is also a good guide for independent learners and is a nice resource book for teachers of Japanese. Genki's authors teach at Kansai Gaidai University, which hosts the largest number of North American students spending their junior year in Japan.

Lighthouse Review Inc A comprehensive math review for the GRE, GMAT, and SAT. This math refresher workbook is designed to clearly and concisely state the basic math rules and principles of arithmetic, algebra, and geometry which a student needs to master. This is accomplished through a series of carefully sequenced practice sets designed to build a student's math skills step-by-step. The workbook emphasizes basic concepts and problem solving skills. Strategies for specific question types on the GRE, GMAT, and SAT are the focus of the Lighthouse Review self study programs.

Susan Jeffers Techniques to help you become more powerful in the face of your fears.

Naoko Chino Particles are one of the most difficult aspects of the Japanese language. This is precisely why there are a good number of books on the market dealing with the subject. Most of these books take up particles as independent entities, so that after having studies them, students are, if all goes well, familiar with the functions of the individual particles. One unfortunate side to this approach is that some of the particles share the same functions (but with slight differences), and so even though students may have grasped the general nature of each particle, they are not sure about the differences between the particles that have similar functions.
Well-known language book author Naoko Chino solves this problem by grouping the particles by function, defining them, giving samples of usage, and clarifying differences. Each section is followed by dual-purpose quizzes that allow readers to test and practice their knowledge. In this way, while not replacing general reference books on particles, this book goes a step beyond them and helps students nail down the troubling differences between particles.
For students who find themselves befuddled when confronting such differences, How to Tell the Difference Between Japanese Particles should prove the perfect tool to further their understanding.
By grouping particles that are similar in function, this book helps students pin down differences in usage that would ordinarily take years to master. Definitions, sample sentences, usage notes, and quizzes enable students to move to a higher level of comprehension.

Kenneth Hanshall, Christropher Seeley, Florence Sakade, Henk de Groot

This extraordinary new dictionary is created specifically for beginners, offering color headwords and translations; no confusing abbreviations; and warning symbols to show potential problem areas. There are thousands of example phrases drawn from real-life situations and Japanese script is used throughout. It is specifically designed to give you a comprehensive introduction to Japanese in a completely new way while covering all the vocabulary learners will need in their first years of study and giving unique guidance to the grammar and usage of the language.

Noriko Yoneji

Published in Japan, Genki gives a beginning student of Japanese a solid grounding in all four language skills: listening, speaking, reading, and writing. Packed with easy-to-understand grammar explanations, a variety of exercises full of illustrations, and scenes taken from everyday life, the 23 lessons will have students enjoying the often tedious beginning stage of Japanese-language learning and will enable them to acquire a well-balanced ability to communicate in elementary Japanese.

AJALT The bestselling series Japanese for Busy People has guided hundreds of thousands of students to a fluent, natural, and precise use of the Japanese language. Volume I teaches the absolute minimum amount of Japanese to live in Japan and handle everyday situations.
In the ten years since its publication, Japanese for Busy People has won acceptance worldwide as an effective, easy-to-understand textbook, either for classroom use or for independent study. In this new edition, numerous revisions and additions have been made, taking into account the comments and responses of both students and teachers who have been using the course.
In Book I, the revisions are directed at making the grammatical explanations easier to understand, while adding further explanations of points that students have difficulty with. Changes have also been made in favor of more natural practice sentences and dialogues. In addition, new appendices list the particles, interrogatives, and sentence patterns in the book, as well as the kanji introduced.
Vocabulary and grammar have been limited to about one-third that usually encountered in beginner courses, and words and patterns that students will find immediately useful are emphasized.
The thirty lessons are composed of dialogues, notes on grammar, and vocabulary, exercises and quizzes. In addition to developing verbal fluency, by the time the student is one-third the way through Book I he will have mastered the two phonetic syllabaries of Japanese.

関根 健一, さくら ももこ

Naoko Chino Students of Japanese are familiar with the term "particle," and realize that they, like English prepositions, require a special effort to master. This handbook provides all the information one would need on these tricky units of grammar.
All About Particles covers more than 70 particles those that are used regularly as well as those used less frequently in more than 200 uses. The book can be approached as a guiding textbook and studied from beginning to end. It is as a reference book, however, that All About Particles shines. It is light and easy to carry, slim enough to fit into the corner of a shoulder bag, and concise enough to quickly clarify particle-related questions. It is a priceless tool for any serious student of Japanese.

Mick Bunnage, Jon Link From the founders of the cult website *hitflap.com, comes this truly original humour book featuring an array of unique characters including Mr Tourette, the fantastically obnoxious sign painter. A cross between South Park and Viz, Modern Toss is not for the faint-hearted. The mixture of incredibly rude humour and excellent design makes the whole package a great gift item (for friends who share the same sense of humour!) Already a word-of-mouth cult phenomenon, Modern Toss is a laugh out loud work of comic genius. It says the things you wanted to, but didn't feel would be appropriate, to hilarious effect

藤子・F・不二雄, ジャレックス

Martin Schwartz Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader—the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader’s tricks and techniques he used to make his millions.

Robert Ashton Whether you've recently started a business, or are still thinking about it, suddenly everything is down to you. Here's the book to help you think of everything - and do the right thing at the right time. It's the book of lists that no business can afford to start up without....

The Entrepreneur's Book of Checklists is not written to be read from cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist's bible, or a car mechanic's workshop manual, this book will be used, heavily bookmarked and become a much worn friend.

Use the index and chapter summaries to find your way to the checklist you need today. Then, keep the book by your desk, bed or armchair and refer to it whenever doubt or choice confronts you. Packed with examples of businesses that started up just like you, everyone who contributed to this book wants you to succeed as they have done. The Entrepreneur's Book of Checklists is your first step to joining their success.

James C. Collins, Jerry I. Porras Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Harvey Mackay "Harvey has a knack for expressing some very profound and important notions in an amusing and interesting way. Serious students of management and leadership can learn a lot by studying this book."
Harvey Golub
President and CEO, IDS Financial Services, Inc.
Success can be yours with this straight-from-the-hip handbook by self-made Minnesota millioniare Harvey Mackay. This one-of-a-kind book by a business man who has been there, can show you how to get there too. You will learn to: Outsell, Outmanage, Outmotivate, and Outnegotiate your competitors with sure-fire action-oriented techniques and advice.

Miyamoto Musashi To learn a Japanese martial art is to learn Zen, and although you can't do so simply by reading a book, it sure does help—especially if that book is The Book of Five Rings. One of Japan's great samurai sword masters penned in decisive, unfaltering terms this certain path to victory, and like Sun Tzu's The Art of War it is applicable not only on the battlefield but also in all forms of competition. Always observant, creating confusion, striking at vulnerabilities—these are some of the basic principles. Going deeper, we find suki, the interval of vulnerability, of indecisiveness, of rest, the briefest but most vital moment to strike. In succinct detail, Miyamoto records ideal postures, blows, and psychological tactics to put the enemy off guard and open the way for attack. Most important of all is Miyamoto's concept of rhythm, how all things are in harmony, and that by working with the rhythm of a situation we can turn it to our advantage with little effort. But like Zen, this requires one task above all else, putting the book down and going out to practice. —Brian Bruya

Matthew Symonds In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company. Perhaps even more than Microsoft's, Oracle's products are essential to today's networked world.

In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend.

With a new and expanded epilogue for the paperback edition that tells the story behind Oracle's epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire — a unique and gripping account of both the way the computing industry really works and an extraordinary life.

Richard Dawkins

Joey Lott When you need to get the job done fast, you'll reach for this practical, nuts-n-bolts toolkit. Rather than focusing on ActionScript in the abstract, this Cookbook puts theory into practice with ready-made answers to common ActionScript problems. Flash MX developers can solve issues quickly, while learning practical techniques for resolving similar dilemmas in the future. ActionScript has blossomed into a large and important language whose sheer volume of capabilities can be daunting. The ActionScript Cookbook breaks it all down into tasks that are relevant, practical, and insightful. Appealing to the budding coder as well as the experienced ActionScript jockeys, this book offers new perspectives and approaches to ActionScript development that will empower all developers. This O'Reilly Cookbook complements ActionScript for Flash MX: The Definitive Guide, 2nd Edition by providing quick solutions to common ActionScript problems. This book trades on our respected "Cookbook" approach, which provides a worked-out script for every problem addressed. You can use these "recipes" to solve an immediate problem, and then explore the issue further in The Definitive Guide when time permits. The ActionScript Cookbook contains over 300 recipes on a myriad of topics. Here's a sampling of what you'll find:Drawing shapes at runtimeControlling movie clips programmaticallyAccepting user input and manipulating text stringsAccessing audio and video via Flash Communications ServerWorking with Flash Remoting to connect to back end databasesUsing record sets with data gridsAnd, much, much more in over 20 recipe-laden chapters...This Cookbook's logical progression from short recipes for small problems to longer, more complex scripts for thornier riddles allows developers to link modular ActionScript pieces together to create rock-solid solutions for Flash applications. If you prefer to see larger applications instead of atomic recipes, this Cookbook has a kicker — seven full chapters of sample applications including:Building a Flash Paint ApplicationCreating a Video/Chat Message Server ApplicationCreating an MP3 JukeboxCreating a personalizable MyPage ApplicationThe ActionScript Cookbook is for people who say, "I understand everything in theory, but I don't know where to start in practice." This book is all about practice.

James Shore, Shane Warden The Art of Agile Development contains practical guidance for anyone considering or applying agile development for building valuable software. Plenty of books describe what agile development is or why it helps software projects succeed, but very few combine information for developers, managers, testers, and customers into a single package that they can apply directly. This book provides no-nonsense advice on agile planning, development, delivery, and management taken from the authors' many years of experience with Extreme Programming (XP). You get a gestalt view of the agile development process, including comprehensive guidance for non-technical readers and hands-on technical practices for developers and testers. The Art of Agile Development gives you clear answers to questions such as: How can we adopt agile development? Do we really need to pair program? What metrics should we report? What if I can't get my customer to participate? How much documentation should we write? When do we design and architect? As a non-developer, how should I work with my agile team? Where is my product roadmap? How does QA fit in? The book teaches you how to adopt XP practices, describes each practice in detail, then discusses principles that will allow you to modify XP and create your own agile method. In particular, this book tackles the difficult aspects of agile development: the need for cooperation and trust among team members. Whether you're currently part of an agile team, working with an agile team, or interested in agile development, this book provides the practical tips you need to start practicing agile development. As your experience grows, the book will grow with you, providing exercises andinformation that will teach you first to understand the rules of agile development, break them, and ultimately abandon rules altogether as you master the art of agile development. "Jim Shore and Shane Warden expertly explain the practices and benefits of Extreme Programming. They offer advice from their real-world experiences in leading teams. They answer questions about the practices and show contraindications - ways that a practice may be mis-applied. They offer alternatives you can try if there are impediments to applying a practice, such as the lack of an on-site customer. —Ken Pugh, Author of Jolt Award Winner, Prefactoring "I will leave a copy of this book with every team I visit." —Brian Marick, Exampler Consulting

Geoff Martz The Princeton Review realizes that acing the GMAT is very different from getting straight As in school. The Princeton Review doesn't try to teach students everything there is to know about math and English—only the techniques they'll need to score higher on the exam. There's a big difference. In Cracking the GMAT, The Princeton Review will teach test takers how to think like the test makers and:

• Eliminate answer choices that look right but are planted to fool you
• Raise your score by practicing with our GMAT Pre-Diagnostic Test, Scoring Guide and Explanations
• Use process of elimination to solve tough data sufficiency problems
• Master even the toughest sections: Reading Comprehension, Sentence Correction, Data Sufficiency, Critical Reasoning, and more

** Study the techniques and strategies in this book, and then perfect skills on more than 155 practice questions inside. The Princeton Review also gives readers 4 full-length simulated GMAT exams on CD-ROM with instant score reporting. Practice test questions are just like the ones test takers will see on the actual GMAT, and The Princeton Review fully explains every solution.

Contents Include:

I Orientation
Orientation
How to Think About the GMAT
Cracking the System: Basic Principles
Cracking the system: Intermediate Principles
Cracking the System: Advanced Principles
Taking the GMAT
II How to Crack the Math GMAT
GMAT Math: Basic Principles
The POE and GMAT Math
Arithmetic
Algebra
Geometry
Data Sufficiency
III How to Crack the Verbal GMAT
Sentence Correction
Reading Comprehension
Critical Reasoning
IV How to Crack the Writing Assessment
Writing Assessment

Kaplan Are You Ready for the Math on the GRE® or GMAT® exams? You Will Be.

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What is "Basic Japanese"? This book presents some very basic words and phrases along with some that are not usually considered "basic" at all. In fact, some of the material in this book is not typically presented until the student is well into his or her study of the Japanese language—and even then, it can be confusing without a skilled explanation. The Mangajin method, however, makes even this advanced material "basic" and accessible to students at all levels. Frames from Japanese manga ("comics") are used to illustrate every point, and English translations and notes allow even the basic beginner to understand material that might otherwise stump advanced students. Basic Japanese through Comics is not intended as a textbook, but rather as an entertaining supplement to a more formal study of Japanese. The 24 "lessons" in this book do not build on each other—they can be read or studied in any order.

Benjamin Graham, Jason Zweig More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

Fred Puhn

Frederick P. Brooks The classic book on the human elements of software engineering. Software tools and development environments may have changed in the 21 years since the first edition of this book, but the peculiarly nonlinear economies of scale in collaborative work and the nature of individuals and groups has not changed an epsilon. If you write code or depend upon those who do, get this book as soon as possible — from Amazon.com Books, your library, or anyone else. You (and/or your colleagues) will be forever grateful. Very Highest Recommendation.

James Daniels Do you really know what oversteer and understeer are all about? This helpful guide will teach you about steering and suspension, and discuss why all cars handle so differently. Not a stuffy technical book, but practical information and a straightforward text to help you understand your car's suspension.

Rebecca Fraser This highly readable history of Britain, with all the sweep and pace of an epic, is a sparkling narrative, packed with anecdotes about the men and women — scientists, explorers, writers and artists — who created turning points in history.

Malcolm Gladwell "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day—think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows—or at least knows by name. —Ron Hogan

藤子 F不二雄

Mike Southon

Sun Tzu Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and cilivzation have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

Tony Buzan

Roger Mason In both the public and private sectors, financial competence and understanding are essential for most managers, although many of them will have received no formal training. This book provides a practical step-by-step grounding. Topics include: Profit and loss statements and balance sheets; Using accounts information; Controlling cash; Budgeting and costing.

James Allen Your thoughts and your dreams determine what you are and what you will be. This little book is meant to stimulate men and women to the discovery and perception of the truth that they themselves are makers of themselves, by virtue of the thoughts which they choose and encourage. Contents: Effect of Thought on Circumstances; Effect of Thought on Health and Body; Thought and Purpose; Thought Factor in Achievement; Vision and Ideals; Serenity;

Bill Phillips, Michael D'Orso Mention the name Bill Phillips to any of the people he's helped transform and you will see their faces light up with appreciation and respect. These people include:

Hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.

Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis 執ho have turned to Phillips for clear–cut information to enhance their energy and performance.

People once plagued by obesity, alcoholism, and life–threatening ailments who accepted a personal challenge from Bill Phillips and, with his help, have regained control of their bodies and their lives.

When you begin to apply the information in this book, you will be proving to yourself that astounding changes are within your grasp too. And, you will discover Body–for–LIFE is much more than a book about physical fitness 埩t's a gateway to a new and better life, a life of rewarding and fulfilling moments, perhaps more spectacular than you've ever dared to dream before.

Within 12 weeks, you too are going to know 埮ot believe, but know : that the transformation you've created with your body is merely an example of the power you have to transform everything else in your world.

In language that is vivid and down–to–earth, Bill Phillips guides you, step by step, through the integrated Body–for–LIFE Program, which reveals:

How to lose fat and increase your strength by exercising less, not more;

How to tap into an endless source of energy by living with the Power MindsetTM;

How to create more time for everything meaningful in your life;

How to trade hours of aerobics for minutes of weight training 執ith dramatic results;

How to make continual progress by using the High–Point TechniqueTM;

How to feed your muscles while starving fat with the Nutrition–for–LIFE MethodTM;

How thousands of ordinary people have now become extraordinary and how you can, too;

How to gain control of your body and life, once and for all.

The principles of the Body–for–LIFE Program are surprisingly simple but remarkably powerful. So allow yourself to experience the force of the information in this book, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.

John Nathan From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.

Colin Bentley PRINCE 2 is a flexible project management method, suitable for use on any type of project. It has been derived from professional Project Managers' experiences and refined over years of use in a wide variety of contexts.

'PRINCE 2: a practical handbook' demonstrates how using PRINCE 2 can provide a business-like start to a project, ensuring its viability and the effective use of resources before any large-scale expenditure is undertaken.

It covers the main management concerns about a project such as initiation, controlling products, quality, risks, change and project closure, and concludes with descriptions of the normal management products of a project.

Assessed as conformant with the concepts of PRINCE Version 2 by the PRINCE User Group Ltd
Fully updated and revised to reflect the year 2001 changes to PRINCE 2
Relates PRINCE 2 to the practical issues of setting up and running a project

George S. Clason OVER 2 MILION IN PRINT

The success secrets of the Ancients-the most inspiring book on wealth ever written

Michael Drosnin For three thousand years a code in the Bible has remained hidden. Now it has been unlocked by computer — and it may reveal our future.

The code was broken by an Israeli mathematician, who presented the proof in a major science journal, and it has been confirmed by famous mathematicians around the world.

This book is the first full account of a scientific discovery that may change the world, told by a skeptical secular reporter who became part of the story.

The three-thousand-year-old Bible code foretells events that happened thousands of years after the Bible was written. It foresaw both Kennedy assassinations, the Oklahoma City bombing, the election of Bill Clinton — everything from World War II to Watergate, from the Holocaust to Hiroshima, from the Moon landing to the collision of a comet with Jupiter.

In a few dramatic cases detailed predictions were found in advance — and the events then happened exactly as predicted. The date the Gulf War would begin was found weeks before the war started. The date of the Jupiter collision was found months before the blast.

The author of this book, investigative reporter Michael Drosnin, himself found the assassination of Yitzhak Rabin predicted in the Bible more than a year before the murder — and personally warned the Prime Minister.

After the assassination happened, as predicted, when predicted, he was asked to brief the new Prime Minister of Israel and the chief of its famed intelligence agency, the Mossad.

The book is based on Drosnin's five-year investigation. The author interviewed all the experts, here and abroad. He spent many weeks with the world-class mathematician who discovered the code, Dr. Eliyahu Rips, and he met with famous mathematicians at Harvard, Yale, and Hebrew University. He talked to a senior code breaker at the top secret U.S. National Security Agency, who confirmed that there is a code in the Bible that does reveal the future.

No one yet knows if the Bible code accurately foretells what is yet to come. But the code may be a warning to this world of unprecedented danger, perhaps the real Apocalypse, a nuclear World War.

In any event, the Bible code forces us to accept what the Bible itself can only ask us to believe — that we are not alone.

And it raises a question for us all — does the code describe an inevitable future, or a series of possible futures whose ultimate outcome we can still decide?

Tom Peters The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project.
A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work — right now — on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?

We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two—or ten—years from now? Is it a WOW project?

So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects.

The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.

See also the other 50List titles in the Reinventing Work series by Tom Peters — The Brand You50 and The Professional Service Firm50 — for additional information on how to make an impact in the professional world.

Richard J. Machowicz, Richard Machowicz Richard Machowicz knows first hand that life can be a lot like war. A ten-year veteran of the Navy SEALs, he was trained to complete whatever mission was handed to him, under any condition, because failure was not an option. Now, in Unleash the Warrior Within, Machowicz takes the winning attitude and mental skills he mastered in service and shows readers how to use combat mentality to reach their goals in everyday life. Using his seven principles of combat—which include Create an Action Mind-Set, The Critical Keys to Conquering Anything, and Guarantee the Win—Machowicz shows readers how to master the arts of focus, discipline, and determination under any circumstances, giving them the tools they need to conquer fear and turn their ambitions and dreams into reality. A new preface is included in this paperback edition of this inspiring guide. "Machowicz gives you the tools necessary to ensure that you win in the battle of life."—Jim Rome, host of the nationally syndicated radio show, The Jungle, and FOX television's The Last Word

Steve McConnell Take a strategic approach to software constructionand produce superior productswith this fully updated edition of Steve McConnells critically praised and award-winning guide to software development best practices.

Robert M. Grant Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.

Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability

- winner-takes-all markets

- network externalities and competition for standards

- complexity and self-organization

- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.

Steve Krug People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical—and often amusing—common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.

Chieko Kano, Hiroko Takenaka, Eriko Ishii, Yuri Shimizu

Jan Dodd, Simon Richmond, Tada Taku, David Waddell INTRODUCTION For a country that lived in self-imposed isolation until 150 years ago, Japan has not hesitated in making up for lost time since the world came calling. Anyone who’s eaten sushi or used a Sony Walkman feels they know something about this slinky archipelago of some 6800 volcanic islands tucked away off the far eastern coast of Asia, and yet, from the moment of arrival in this oddly familiar, quintessentially Oriental land it’s almost as if you’ve touched down on another planet.

Japan is a place of ancient gods and customs, but is also the cutting edge of cool modernity. High-speed trains whisk you from one end of the country to another with frightening punctuality. You can catch sight of a farmer tending his paddy field, then turn the corner and find yourself next to a neon-festooned electronic games parlour in the suburb of a sprawling metropolis. One day you could be picking through the fashions in the biggest department store on earth, the next relaxing in an outdoor hot-spring pool, watching cherry blossom or snowflakes fall, depending on the season.

Few other countries have, in the space of a few generations, experienced so much or made such an impact. Industrialized at lightning speed, Japan shed its feudal trappings to become the most powerful and outwardly aggressive country in Asia in a matter of decades. After defeat in World War II, it transformed itself from atom bomb victim to wonder economy, the envy of the globe. Currently facing up to recession and rising unemployment after years of conspicuous consumption, Japan still remains fabulously wealthy and intent on reinvention for the twenty-first century, when, together with South Korea, it will become the first Asian nation to host soccer’s World Cup in 2002.

Japan is never going to be a cheap place to travel, but there’s no reason why it should be wildly expensive either. Some of the most atmospheric and traditionally Japanese places to stay and eat are often those that are the best value. Furthermore, the recession and tentative moves towards deregulation of the airlines, among other industries, have led to significant price-cutting in some areas.

In the cities you’ll first be struck by the mass of people. In this mountainous country, one and a half times the size of Britain, the vast majority of the 127 million population live on the crowded coastal plains of the main island of Honshu. The three other main islands, running north to south, are Hokkaido, Shikoku and Kyushu, and all are linked to Honshu by bridges and tunnels that are part of one of Japan’s modern wonders – its efficient transport network of trains and highways.

If you’re after the latest buzz, the hippest fashions and technologies, and a worldwide selection of food, head for the exciting, overwhelming metropolises of Tokyo and Osaka. The cities are also the best places in which to sample Japan’s traditional performance arts, such as Kabuki and NO plays, to catch the titanic clash of sumo wrestlers, and track down the wealth of Japanese visual arts in the major museums.

Outside the cities, from the wide open spaces and deep volcanic lakes of Hokkaido, blanketed by snow every winter, to the balmy subtropical islands of Okinawa, there’s a vast range of other holiday options, including hiking, skiing, scuba diving and surfing. You’ll seldom have to travel far to catch sight of a lofty castle, ancient temple or shrine, or locals celebrating at a colourful street festival. The Japanese are inveterate travellers within their own country and there’s hardly a town or village, no matter how small or plain, that doesn’t boast some unique attraction.

It’s not all perfect, though. Experts on focusing on detail (the exquisite wrapping of gifts and the tantalizing presentation of food are just two examples), the Japanese often miss the broader picture. Rampant development and sometimes appalling pollution are difficult to square with a country also renowned for cleanliness and appreciation of nature. Part of the problem is that natural cataclysms, such as earthquakes and typhoons, regularly hit Japan, so few people expect things to last for long anyway. There’s also a blindness to the pernicious impact of mass tourism, with ranks of gift shops, ugly hotels and crowds often ruining potentially idyllic spots.

And yet, time and again, Japan redeems itself with unexpectedly beautiful landscapes, charmingly courteous people, and its tangible sense of history and cherished traditions. Most intriguing of all is the opaqueness at the heart of this mysterious "hidden" culture that stems from a blurring of traditional boundaries between East and West – Japan is neither wholly one nor the other.

C. Brookmyre

Quentin Tarantino

Michael Leapman

Rob Humphreys, Donald Reid, Paul Tarrant INTRODUCTION

Despite the best efforts of an unreliable climate, Scotland is, quite simply, a wonderfully rewarding and diverse country to visit, encompassing everything from the rolling countryside of the Borders to the wild and weather-beaten islands that arc around its west and north coasts. Many parts of the mainland are surprisingly accessible, with remote lochs, glens and Highland mountains lying less than two hours' travel from Edinburgh and Glasgow, two of Britain's most complex and intriguing cities.

For centuries Scotland was a divided nation, with Gaelic-speaking, cattle-raising clans concentrated to the north and west, and Lowland Scots, distinguished by their Norman-style feudal loyalties and allegiances, dominant to the south and east. These two linguistically distinct Scotlands developed along separate lines, their mutually antagonistic populations creating the first of several overlapping sources of national tension. After the Reformation, religion became another flashpoint, not just between Catholic and Protestant, but also amongst a host of reformist sects. Later still, industrialization divided the rural from the urban, generating the class-conscious, socialist-minded cities of central and eastern Scotland. Such tensions are still apparent today in the complex relationships between incomers and natives, between the landed and the stranded, and between the progressive core of the cities and the drug-ridden poverty of their fringes.

In the background lurks Scotland's problematic relationship with England. In 1707, the Act of Union united the English and Scottish parliaments, ending centuries of political strife and, shortly afterwards, in 1745, the failure of Bonnie Prince Charlie's Jacobite rebellion gave the English and their Scottish allies the chance to bring the Gaels to heel. However, the union only partly integrated the two nations, with Scotland retaining separate legal and education systems, and, to this day, its relationship with its southern neighbour remains anomalous. During the Conservative rule of the 1980s and 1990s, many Scots were left feeling disenfranchized by and resentful of the Westminster government. However, with the Labour party victory in the 1997 general election came manifesto promises of dramatic constitutional reform, endorsed in September of that year by a referendum in which Scots voted resoundingly in favour of their own parliament, with control over issues such as health, education, law and order and the environment. Elections for the historic Parliament, the first to be convened in Scotland for nearly 300 years, were held in May 1999, and it was officially vested with power by the Queen in an inspiring ceremony in Edinburgh on July 1, 1999. As the new Scottish government begins to make its mark on the day-to-day running of the country, larger questions about the future of the United Kingdom linger. The debate remains fierce, both within the new Parliament and without, over whether this quasi-federal devolution of power or complete independence within the European Union will better serve Scotland, and while most Scots welcome the way in which recent events have heightened their sense of identity and importance, they also acknowledge the challenges inherent in converting expectation and optimism into tangible progress.

Jostein Gaarder Ex-philosophy teacher Jostein Gaarder & Albert Knos stimulate 15 year old Sophieto ask those fundamental questions which have exercised the imaginations of Children Phiolosophers since the dawn of civilisation.

Jostein Gaarder As Cecilia lies ill in bed and her family prepare for Christmas, knowing she will not recover, an angel steps through her window. But Ariel is no ordinary angel - at least, he does not conform to conventional ideas of what an angel looks like and says. He likes nothing better than to sit around and chat about life, death and the universe. Through a Glass, Darkly is a springboard for a spirited and thoroughly engaging series of conversations between Cecilia and her angel.

As the weeks pass and winter turns to spring, subtle changes take place in the relationship between Cecilia and her family, as she swings from feelings of anger and denial, hope and despair, to a calm acceptance of her lot. She is preparing to leave...

Jostein Gaarder A beautifully re-illustrated child-friendly edition of this bestseller.

Jostein Gaarder Jostein Gaarder had an unlikely international success with Sophie's World, a novelized exploration of western philosophy through the eyes of a young girl. This is an earlier work, translated from the Norwegian by Sarah Jane Hails. This fable-like story dabbles in philosophy too, though more lightly. It tells of a Norwegian boy traveling across Europe with his calm and reflective father in search of his long lost mother. The boy finds a tiny manuscript that reveals the secret of a magic deck of cards that can tell the future.

Jostein Gaarder Thrown together for three days on the paradise island of Taveuni, a lonely Norwegian biologist, a bereaved English novelist, and a strange and beautiful Spanish couple so much in love they seem to have evolved a private language, fill the long Pacific nights by playing bridge, telling stories, and discussing ideas. This brief encounter is no mere interlude, but the start of an intertwined story, full of illusion and allusion, that will unfold many months later. Part tragedy, part mystery, and, above all, a love story, Maya debates and unravels the questions that give meaning to the lives of its characters—and to our own. Jostein Gaarder is the author of Sophie's World, a huge bestseller in over 40 countries.

Simon Singh

Jane Lyle

John Gray

Anthony Harrison-Barbet

Sarah Ban Breathnach, Friends The Authentic Journey Continues — for Women to Understand Men, and for Men to Understand Themselves.

Rachel Kaberry, Amy K. Brown INTRODUCTION

It’s little wonder that so many wistful songs have been penned over the years about France’s capital, Paris. Few cities leave the visitor with such vivid impressions, whether it’s the drifting cherry blossoms in the tranquil gardens of Notre-Dame, the riverside quais on a summer evening, the sound of blues in atmospheric cellar bars, or the ancient alleyways and cobbled lanes of the historic Latin Quarter and villagey Montmartre.

Paris has no problem living up to the painted images and movie myths with which we’re all familiar. Indeed, the whole city is something of a work of art. Two thousand years of shaping and reshaping have resulted in monumental buildings, sweeping avenues, grand esplanades and celebrated bridges. Many of its older buildings have survived intact, having been spared the ravages of flood and fire and saved from Hitler’s intended destruction. Moreover, they survive with a sense of continuity and homogeneity, as new sits comfortably against a backdrop of old – the glass Pyramid against the grand fortress of the Louvre, the Column of Liberty against the Opera Bastille. Time has acted as judge, as buildings once surrounded in controversy – the Eiffel Tower, the Sacre-Cœur, the Pompidou Centre – have in their turn become well-known symbols of the city. Yet for all the tremendous pomp and magnificence of its monuments, the city operates on a very human scale, with exquisite, secretive little nooks tucked away off the Grands Boulevards and very definite little communities revolving around games of boules and the local boulangerie and cafe.

Architecturally, the Cathedrale de Notre-Dame, Sainte-Chapelle and the Palais du Louvre, in the city’s centre, provide a constant reminder of Paris’s religious and royal past. The backdrop of the streets is predominantly Neoclassical, the result of nineteenth-century development designed to reflect the power of the French state. Each period since, however, has added, more or less discreetly, novel examples of its own styles – with Auguste Perret, Le Corbusier, Mallet-Stevens and Eiffel among the early twentieth-century innovators. In recent decades, the architectural additions have been more dramatic in scale, producing new and major landmarks, and recasting down-at-heel districts into important centres of cultural and consumer life. New buildings such as La Villette, La Grande Arche de la Defense, the Opéra Bastille, the Institut du Monde Arabe and the Bibliotheque Nationale have expanded the dimensions of the city, pointing it determinedly towards the future.

Paris’s museums and galleries, not least the mighty Louvre, number among the world’s finest. The tradition of state cultural endowment is very much alive in the city and collections are exceedingly well displayed and cared for. Many are also housed in beautiful locations, such as old mansions and palaces, others in bold conversions, most famously the Musee d’Orsay, which occupies a former train station. The Impressionists here and at the Musee Marmottan, the moderns at the Palais de Tokyo, the smaller Picasso and Rodin museums – all repay a visit. In addition, the contemporary scene is well represented in the commercial galleries that fill the Marais, St-Germain, the Bastille and the area around the Champs-Elysees, and there’s an ever-expanding range of museums devoted to other areas of human endeavour – science, history, decoration, fashion and performance art.

Few cities can compete with the thousand-and-one cafés, bars and restaurants that line every Parisian street and boulevard. The variety of style and decor, cuisine and price is hard to beat too. Traditional French food has become increasingly innovative and the many ethnic origins represented among the city’s millions have opened eateries providing a range of gastronomic options for every palate and pocket.

The city entertains best at night, with a deserved reputation for outstanding film and music. Paris’s cinematic prowess is marked by annual film festivals, with a refreshing emphasis on art, independent and international films. Music is equally revered, with nightly offerings of excellent jazz, top-quality classical, avant-garde experimental, international rock, West African soukous and French–Caribbean zouk, Algerian rai, and traditional chansons.

If you’ve time, you should certainly venture out of the city to one of the worthy attractions detailed in Chapter 13 of the Guide. The region surrounding the capital – the Île de France – is dotted with cathedrals and châteaux as stunning and steeped in history as the city itself – Chartres, Versailles and Fontainebleau, for example. An equally accessible excursion from the capital is that most un-French of attractions, Disneyland Paris, covered in Chapter 21.

Barry Miles

A. M. Lorrain

Warren Edwards This practical manual will help bankers to innovate and sell useful financial products. Written by a leading expert in financial instrument innovation, this book will demystify key financial instruments, their structures, benefits, risks,and rewards. It examines the process of innovating and structuring successful instruments and sheds new light on the why of their development. Using worked examples and high-profile case studies, you will learn to successfully use and avoid the abuse of all types of derivative products.

The Oxford Dictionary of Quotations has long been hailed as the most literary quotation book available. Here readers will find in one volume the wit and wisdom of humanity—the finest lines to be found in Shakespeare, the Bible, Mark Twain, Groucho Marx, and hundreds of other writers, philosophers, political figures, and entertainers.
This major new edition offers the broadest and most up-to-date coverage of quotations available today. Now with 20,000 quotations arranged by author, this is Oxford's largest quotations dictionary ever. Alongside superb coverage of quotations from traditional sources, the Dictionary now boasts improved coverage of world religions, classical Greek and Latin literature, proverbs, and nursery rhymes. In addition, for the first time there are special sections for Advertising Slogans, Epitaphs, Film Lines, and Misquotations, which bring together topical and related quotes. Moreover, the new Fifth Edition provides enhanced accessibility with a new thematic index to help you find the best quotes on a chosen subject, more in depth details of the earliest traceable source, an extensive keyword index, and biographical cross references, so you will easily be able to find quotations for all occasions, and identify who said what, where, and when.
Ranging from profound, to cogent, to witty, these quotations will add spice to your writing and conversation. An ideal reference for any home or office library, The Oxford Dictionary of Quotations, Fifth Edition is a constant source of entertainment and inspiration for public speakers, writers, or anyone else who enjoys a sparkling line or a spirited reply.

Stuart McClure, George Kurtz This one-of-a-kind book provides in-depth expert insight into how hackers infiltrate e-business, and how they can be stopped.

J. Oliver Crom, Michael Crom Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form.

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful — a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:

How to find prospects from both existing and new accounts

The importance of doing research before approaching potential customers

How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)

How to reach the decision makers

How to sell beyond questions of price

The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.

The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Dale Carnegie and Associates, Inc, has produced three giant international bestsellers — How to Win Friends and Influence People, How to Stop Worrying and Start Living, and How to Enjoy Your Life and Your Job — with more than thirty million copies sold to date. Their most recent bestseller is The Leader in You. More than twenty-five hundred people around the world enroll in Dale Carnegie courses each week, adding to the five million people who have graduated from the world-famous self-improvement and training programs.

Sinan Si Alhir Since the dawn of computing, software designers and developers have searched for ways to describe the systems they worked so hard to create. Flowcharts enabled the concise documentation of program-flow and algorithms. Entity-relationship diagrams enabled database designers to convey the structure underlying the collection of tables and columns that made up a schema. From the beginning, technologists recognized the descriptive power inherent in visual representations of a system, yet it wasn't until 1997 that the first attempt to create a visual language that could be used across all aspects of a system development project came to fruition. Unified Modeling Language (UML) was born. UML has taken the software development industry by storm. Widely supported by development and documentation tools, UML can be used on the one hand by programmers to record such things as the detailed design of classes in an object-oriented system and on the other hand by business analysts to give the broad-brush picture of how a system interacts with users and other systems. UML has become the lingua franca of software development, and no one in the software industry can afford to be without knowledge of this powerfully expressive visual language. Learning UML introduces UML and places it in perspective, then leads you through an orderly progress towards mastery of the language. You'll begin by learning how UML is used to model the structure of a system. Many key UML concepts, especially that of the general (classes) versus the specific (objects), are illustrated in the chapter on class and object diagrams. Next, you'll learn how to use use-case diagrams to model the functionality of a system. Finally, you'll see how component and deployment diagrams are used to model the way in which a system is deployed in a physical environment. Structural modeling answers the "who" and "what" questions of systems development. Behavioral modeling addresses the questions of "when," "how," and "why." You'll learn how to use sequence and collaboration, to model the interaction over time between system components, how to use state diagrams to describe the life cycle of system components, and how to use activity diagrams to document control-flow and responsibility. Throughout this book, author Sinan Si Alhir maintains a clear focus on UML the language and avoids getting caught up in the cobwebs of methodology. His presentation is direct and to-the-point. Each chapter ends with a set of exercises that you can use to test your growing knowledge of UML and its concepts. As you work your way through the book, you'll find yourself warming up to the simple yet expressive language that is UML, and using it to communicate effectively and professionally about all aspects of system design.

George Stalk, Rob Lachenauer, John Butman Classic Strategies for Unapologetic Winners

“It” is a strategy so powerful and an execution-driven mind-set so relentless that companies use it to gain more than just competitive advantage ¿ they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their “hardball manifesto,” authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic “hardball strategies”: unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors’ costs, and break compromises.

Based on twenty-five years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage ¿ neutralizing, marginalizing, or even destroying competitors ¿ without violating their contracts with customers or employees, and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world’s winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players.

John Mullins This book shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over other solutions to the customer's needs? Can the team deliver the results they seek and promise to others? The book is practical and sets out how to run a customer-driven feasibility study that will guide the assessment of any new business idea or opportunity before any investment or time has been spent on the project.

Ed Roman, Scott Ambler, Tyler Jewell, Floyd Marinescu Enterprise JavaBeans (EJB) has proven to be wildly successful and is fast becoming the dominant technology for building server-side applications, including most Web applications. In this much-anticipated new edition, bestselling author Ed Roman teams up with noted software development experts Scott Ambler and Tyler Jewell to once again deliver the definitive guide to all things EJB. Geared toward Web site developers, enterprise application developers, and developers of software components for resale, this book has been updated to cover the latest features of version 2.0—including container services, transactions, design strategies, complex persistence, clustering, project management, and choosing an EJB server—as well as to add new, more advanced programming tips and techniques.

Hanumant Deshmukh, Jignesh Malavia, Matthew Scarpino Aimed at helping Java developers, Servlet/JSP developers, and J2EE developers pass the Sun Certified Web Component Developer Exam (SCWCD 310-081), this study guide covers all aspects of the Servlet and JSP technology that Sun has determined necessary. This new edition adds aspects of servlet/JSP development, such as the Expression language, and updated materials of servlets with a particular focus on using filters to make request processing more efficient. Covering the reliance on the JSP Standard Template Library (JSTL) and its core, this guide allows JSP developers will be able to simplify their development process and remove Java-based scriptlets and expressions from their code. All applications in this book are designed to run on Apache's latest development server, Tomcat 5.0, and instructions on how to install this new edition and execute servlets and JSPs are included.

Paul Sanghera Primarily written for developers who know basic Java and want to pass the Sun Certified Business Component Developer exam CX-310-090, this study kit shows how to use EJB in developing enterprise applications. With the popularity of J2EE in the enterprise, SCBCD certification is an important credential for an EJB developer to earn. Focused on the exam objectives, the content goes beyond simply "exam-cram." More than 130 review questions with answers distributed over all chapters and an Exam's Eye View section at the end of each chapter that emphasizes the important points in the chapter from the exam's perspective are provided.

S. Roberts

The gold standard of business information for the twenty-first century, Business will also be a source of inspiration and insight, with original essays from more than 150 world-renowned business thinkers, leaders, academics, and practitioners such as Charles Handy, Warren Bennis, Jim Collins, Thomas Petzinger, Jr., Peter L. Bernstein, and John Seely Brown. Unprecedented in scope (2.5 million words, 2,200 pages), Business covers all significant intellectual, practical, and factual areas in the field of management. A major feature of Business is an authoritative world almanac featuring 26 industry sector surveys and profiles of 150 countries and all U.S. states. Lively biographies of the management thinkers who have shaped the world as we know it-from Adam Smith to Peter Drucker, from Henry Ford to Estée Lauder-will inform and entertain, while digests of the 70 most influential business books ever published are certain to spark debate. In addition, Business includes a comprehensive dictionary, an anthology of quotations, and an extensive source section covering nearly 200 topics from accounting to team building.Guided by an eminent team of editors and advisors, Business equips everyone who works with the tools necessary to learn from yesterday and prepare for tomorrow.Business is the first-ever comprehensive resource on business and management. A remarkable compendium of lively essays, inspiring biographies, and impressive source materials, Business features the following:Original Best-Practice Essays from 150 of Today's Thought LeadersFascinating Profiles of Top Management Thinkers and PioneersA Management Library-The 70 Most Important Business Books of All TimeIndispensable Management Checklists and Action ListsFirst-Class World Business AlmanacComprehensive Dictionary of 5,000 Business TermsBusiness Information Sources -Where to Go from HereVisit www.ultimatebusinessresource.com

Deepak Alur, Dan Malks, John Crupi

Jerry Peek, Mike Loukides, Tim O'Reilly, et al. Ideal for UNIX users who hunger for technical—yet accessible—information,UNIX Power Tools consists of tips, tricks, concepts, and freeware (CD-ROM included). It also covers add-on utilities and how to take advantage of clever features in the most popular UNIX utilities.

This is a browser's book...like a magazine that you don't read from start to finish, but leaf through repeatedly until you realize that you've read it all. The book is structured so that it bursts at the seams with cross references. Interesting "sidebars" explore syntax or point out other directions for exploration, including relevant technical details that might not be immediately apparent. You'll find articles abstracted from O'Reilly Nutshell Handbooks(R), new information that highlights program "tricks" and "gotchas," tips posted to the Net over the years, and other accumulated wisdom.

The 55 chapters in this book discuss topics like file management, text editors, shell programming—even office automation. Overall, there's plenty of material here to satisfy even the most voracious appetites. The bottom line? UNIX Power Tools is loaded with practical advice about almost every aspect of UNIX. It will help you think creatively about UNIX, and will help you get to the point where you can analyze your own problems. Your own solutions won't be far behind.

The CD-ROM includes all of the scripts and aliases from the book, plusperl, GNU emacs, pbmplus (manipulation utilities), ispell,screen, the sc spreadsheet, and about 60 other freeware programs. In addition to the source code, all the software is precompiled for Sun3, Sun4, DECstation, IBM RS/6000, HP 9000 (700 series), SCO Xenix, and SCO UNIX. (SCO UNIX binaries will likely also run on other Intel UNIX platforms, including Univel's new UNIXware.)

Donald J. Trump, Meredith McIver First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.

HOW TO GET RICH

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.

Gillian Gilert

Tom Mes, Jasper Sharp An eye-opening portrait of a vibrant film culture, The Midnight Eye Guide to New Japanese Film is the most comprehensive study of the Japanese filmmaking scene yet written. Tom Mes and Jasper Sharp explore the astounding resurgence of Japanese cinema, both live action and animated, profiling 19 contemporary Japanese filmmakers, from the well-known (Kitano, Miike, Miyazaki) to the up-and-coming (Naomi Kawase, Satoshi Kon, Shinya Tsukamoto) and reviewing 97 of their recent films. With 100+ images from behind and in front of the camera, this is a book any film lover will savor. Foreword by Hideo Nakata, director of Ring.

Tom Mes (in Paris) and Jasper Sharp (in Tokyo) co-edit Midnighteye.com, the premier English-language website on Japanese cinema.

Richard Porter

Peter Carey

Marcus Buckingham Following the success of the landmark bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham offers a dramatically new way to understand the art of success.

With over 1.6 million copies of First, Break All the Rules (co-authored with Curt Coffman) and Now, Discover Your Strengths (co-authored with Donald O. Clifton) in print, Cambridge-educated Buckingham is considered one of the most respected business authorities on the subject of management and leadership in the world. With The One Thing You Need to Know, he gives readers an invaluable course in outstanding achievement — a guide to capturing the essence of the three most fundamental areas of professional activity.

Great managing, leading, and career success — Buckingham draws on a wealth of applicable examples to reveal that a controlling insight lies at the heart of the three. Lose sight of this "one thing" and even the best efforts will be diminished or compromised. Readers will be eager to discover the surprisingly different answers to each of these rich and complex subjects. Each could be explained endlessly to detail their many facets, but Buckingham's great gift is his ability to cut through the mass of often-conflicting agendas and zero in on what matters most, without ever oversimplifying. As he observes, success comes to those who remain mindful of the core insight, understand all of its ramifications, and orient their decisions around it. Buckingham backs his arguments with authoritative research from a wide variety of sources, including his own research data and in-depth interviews with individuals at every level of an organization, from CEO's to hotel maids and stockboys.

In every way a groundbreaking book, The One Thing You Need to Know offers crucial performance and career lessons for business people at all career stages.

Rick Barba BradyGames' Grand Theft Auto: San Andreas Official Strategy Guide includes the following: THE MISSIONS: We ll guide you through three cities, a sprawling wilderness, and loads of action. Where to go, who to meet, and what to do to earn the most cash and respect.THE MAPS: The most complete visual reference for San Andreas. Each city and territory is charted to detail every square mile. Find everything.THE EXTRAS: The missions are just the beginning. We reveal a lifetime of diversions by covering all the odd jobs, extra missions, Unique Jumps, and Bonus Items San Andreas has to offer.THE VEHICLES: A virtual showroom of every mode of transportation at your disposal.THE SECRETS: Every city has its hidden spots that only the locals know about. We show you where they are. Find every gang tag, collect every oyster and horseshoe, snap every photo-op, launch every stunt jump, locate extra power-ups, and more!BONUS FOLD-OUT: Required Odd Jobs Map!
Platform: PlayStation 2

Genre: Action/Adventure

This product is available for sale worldwide.

Jack Welch, Suzy Welch Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.

Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job.

Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.

Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all.

The core of Winning is devoted to the real "stuff" of work. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career—from finding the right job to achieving work-life balance.

Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work.

John Hoover For more than two decades, Dr. John Hoover has written books on leadership, creativity, and organizational performance, extolling the virtues of flattened organizations, collaborative leadership, and shared responsibility. His clients welcomed him, praised him...yet (he felt) completely ignored his advice! This book contains the confession of a recovering "I-Boss" (Idiot Boss). After decades of writing and consulting, Dr. John finally realized that the vast majority of people he kept trying to "energize," "motivate," and "enlighten" were, well, idiots. Also he was an idiot for trying to change them. Instead, he has decided to enlighten you, who actually have to continue working for difficult and demanding bosses. You cannot change them. You cannot challenge them. Yet, you can survive them, even thrive under them, if you learn how to deal with them using this book. It offers hope for the spirit and strategy for the mind to help you deal with your work place situation.

Jesse Liberty The programming language C# was built with the future of application development in mind. Pursuing that vision, C#&#'s designers succeeded in creating a safe, simple, component-based, high-performance language that works effectively with Microsoft's .NET Framework. Now the favored language among those programming for the Microsoft platform, C# continues to grow in popularity as more developers discover its strength and flexibility. And, from the start, C# developers have relied on Programming C# both as an introduction to the language and a means of further building their skills.

The fourth edition of Programming C#—the top-selling C# book on the market—has been updated to the C# ISO standard as well as changes to Microsoft's implementation of the language. It also provides notes and warnings on C# 1.1 and C# 2.0.

Aimed at experienced programmers and web developers, Programming C#, 4th Edition, doesn't waste too much time on the basics. Rather, it focuses on the features and programming patterns unique to the C# language. New C# 2005 features covered in-depth include:Visual Studio 2005GenericsCollection interfaces and iteratorsAnonymous methodsNew ADO.NET data controlsFundamentals of Object-Oriented ProgrammingAuthor Jesse Liberty, an acclaimed web programming expert and entrepreneur, teaches C# in a way that experienced programmers will appreciate by grounding its applications firmly in the context of Microsoft's .NET platform and the development of desktop and Internet applications.

Liberty also incorporates reader suggestions from previous editions to help create the most consumer-friendly guide possible.

Stephen Teilhet Easy to learn and use, the C# language is targeted at developers for Microsoft's .NET platform who've worked with a C-like language before, such as C, C++, or Java. There's no shortage of excellent tutorials and documentation to help new developers get a handle on the language, such as O'Reilly's Learning C# or Programming C#. But when you need practical answers to the day-to-day questions you run up against, a tutorial isn't going to do the trick. The C# Cookbook gets straight to the heart of the problem with code recipes collected especially for developers working on the .NET platform. The C# Cookbook offers a definitive collection of solutions and examples for this new programming language. Recipes range from simple tasks to the more complex, and are organized with respect to the types of problems you'll need to solve as you progress in your experience as a C# programmer. Nearly every recipe contains a complete, documented code sample showing you how to solve the specific problem, as well as a discussion of how the underlying technology works and a discussion of alternatives, limitations, and other considerations where appropriate. The recipes in the C# Cookbook are organized into seventeen chapters, each of which focuses on a particular topic in creating C# solutions. Among the topics covered, you'll find:Numeric data types in C#Strings and charactersClasses and structuresException handlingDelegates and eventsRegular expressionsData structures and algorithmsNetworkingSecurityUnsafe CodeYou don't need to be an experienced C# or .NET developer to use this book. The C# Cookbook is designed for users of all levels with recipes targeted at the real-world developer who needs to solve problems now, not learn lots of theory first. With this guide, all developers will be able to learn and improve their mastery of both the language and the .NET Framework Class Libraries.

Duncan Bannatyne

Gordon Ramsay

C. J. Hayden GET CLIENTS NOW! A 28-Day Marketing Program for Professionals and Consultants And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will: ** overcome "analysis paralysis" and determine exactly what they need to do first — and every step of the way ** make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day) ** create customized, affordable, reusable, and realistic marketing plans. C. J. HAYDEN (San Francisco, CA) is a Certified Professional & Personal Coach, seminar leader, and popular speaker. She is the principal of Wings Business Coaching, a firm that teaches people in business to make more money with less effort.

Patrick Holford Since it was first published in 1997, THE OPTIMUM NUTRITION BIBLE has revolutionized health by showing more than half a million readers how to achieve a profound sense of well-being by devising the best possible intake of nutrients for their unique biochemical makeup. THE NEW OPTIMUM NUTRITION BIBLE presents the latest research from Britain’s top nutrition expert Patrick Holford, with new chapters on stimulants, water, eating right for your blood type, detox, homocysteine, and toxic minerals. You’ll learn to analyze your symptoms, lifestyle, and eating habits in order to formulate a personal ideal diet and vitamin regimen. Once optimum nutrition is in place, you can look forward to a consistent high level of energy, emotional balance, alertness, physical fitness, resilience against infectious diseases, and longevity.

Dave Thomas, David Hansson, Leon Breedt, Mike Clark, Thomas Fuchs, Andrea Schwarz Rails is a full-stack, open source web framework that enables you to create full-featured, sophisticated web-based applications, but with a twist... A full Rails application probably has less total code than the XML you'd need to configure the same application in other frameworks. With this book you'll learn how to use ActiveRecord to connect business objects and database tables. No more painful object-relational mapping. Just create your business objects and let Rails do the rest. You'll learn how to use the Action Pack framework to route incoming requests and render pages using easy-to-write templates and components. See how to exploit the Rails service frameworks to send emails, implement web services, and create dynamic, user-centric web-pages using built-in Javascript and Ajax support. There are extensive chapters on testing, deployment, and scaling. You'll see how easy it is to install Rails using your web server of choice (such as Apache or lighttpd) or using its own included web server. You'll be writing applications that work with your favorite database (MySQL, Oracle, Postgres, and more) in no time at all. You'll create a complete online store application in the extended tutorial section, so you'll see how a full Rails application is developed—-iteratively and rapidly. Rails strives to honor the Pragmatic Programmer's "DRY Principle" by avoiding the extra work of configuration files and code annotations. You can develop in real-time: make a change, and watch it work immediately. Forget XML. Everything in Rails, from templates to control flow to business logic, is written in Ruby, the language of choice for programmers who like to get the job done well (and leave work on time for a change). Rails is the framework of choice for the new generation of Web 2.0 developers. Agile Web Development with Rails is the book for that generation, written by Dave Thomas (Pragmatic Programmer and author of Programming Ruby) and David Heinemeier Hansson, who created Rails.

Chad Fowler Rails is large, powerful, and new. How do you use it effectively? How do you harness the power? And, most important, how do you get high quality, real-world applications written?

From the latest Ajax effects to time-saving automation tips for your development process, Rails Recipes will show you how the experts have already solved the problems you have. Use generators to automate repetitive coding tasks.Create sophisticated role-based authentication schemes.Add live search and live preview to your site.Run tests when anyone checks code in.How to create tagged data the right way.and many, many more...

Owning Rails Recipes is like having the best Rails programmers sitting next to you while you code.

James Gray Solve these twenty-five popular programming puzzles, and sharpen your programming skills as you craft solutions.

You'll find interesting and challenging programming puzzles including: 800 NumbersCrosswordsCryptogramsKnight's TourPaper, Rock, ScissorsTic-Tac-ToeTexas Hold-Em...and more.
Learning to program can be quite a challenge. Classes and books can get you so far, but at some point you have to sit down and start playing with some code. Only by reading and writing real code, with real problems, can you learn.

The Ruby Quiz was built to fill exactly this need for Ruby programmers. Challenges, solutions, and discussions combine to make Ruby Quiz a powerful way to learn Ruby tricks. See how algorithms translate to Ruby code, get exposure to Ruby's libraries, and learn how other programmers use Ruby to solve problems quickly and efficiently.

Maik Schmidt Typical enterprises use dozens, hundreds, and sometimes even thousands of applications, components, services, and databases. Many of them are custom built in-house or by third parties, some are bought, others are based on open source projects, and the origin of a few—usually the most critical ones—is completely unknown.

A lot of applications are very old, some are fairly new, and seemingly no two of them were written using the same tools. They run on heterogeneous operating systems and hardware, use databases and messaging systems from various vendors, and were written in different programming languages.

See how to glue these disparate applications together using popular technologies such as: LDAP, Oracle, and MySQLXML Documents and DTDsSockets, HTTP, and RESTXML/RPC, SOAP, and others...and more.

If you're on the hook to integrate enterprise-class systems together, the tips and techniques in this book will help.

Bob Burg With over 100,000 copies sold, this is one of the most popular business- and sales-boosting guides ever written. This new edition offers successful entrepreneur and speaker Bob Burg's proven relationship-building system that thousands of professionals and entrepreneurs have used to turn casual contacts into solid sales opportunities. In Endless Referrals, he shows you how to: Turn every contact into a sales opportunity o Dramatically increase your business without spending more time or money o Identify the most profitable contacts o Use six keys to remember names and faces o NEW SECTION! Network the Internet o NEW SECTION! Set up a successful home-based business o Take the intimidation out of telephoning o Overcome fear of rejection o NEW SECTIONS! Succeed in multi-level, network, and mail order marketing o Position yourself as an expert o Mark yourself for success!

Stephen R. Covey

John Kay

Richard Bach People who make their own rules when they know they're right...people who get a special pleasure out of doing something well (even if only for themselves)...people who know there's more to this whole living thing than meets the eye: they'll be with Jonathan Seagull all the way. Others may simply escape into a delightful adventure about freedom and flight. Either way it's an uncommon treat.

Bill Cullen Tis better to be born lucky than rich....There are many ways to confront tragedy and hard times. Angela's Ashes, Frank McCourt's tragic—and ultimately uplifting—tale of how one man overcame adversity and found happiness in the New World is a compelling story that has touched thousands of readers.It's a Long Way from Penny Apples is another view of the Irish experience, another man's journey out of the grinding poverty that held an entire generation of Irishmen in its thrall.Poverty and its ills can rend a family apart and ruin countless lives, leaving individuals on their own to find their way, if they can, out of that despair and on to a new life. But not every family gives in to defeat. Sometimes the choice is to not leave anyone behind... and out of that love, a family can come together, using all their talents to bring all of their loved ones to a better place.Bill Cullen was lucky enough to have one such family. Born and bred in the rough inner city slums of Summerhill in Dublin, Bill was one of fourteen children. Selling on the streets from the age of six, be it fruit, flowers, newspapers, Christmas decorations, football colors, or programs, was a means of putting food on the table for Bill and his family. He finished school at thirteen to go on the street fulltime. In 1956 Bill got a job as a messenger boy for a pound a week at Waldens Ford Dealer in Dublin. Through hard work and unrelenting determination, Bill was appointed director general of the company, in 1965. Bill went on to set up the Firlane Motor Company which became the biggest Ford dealership in Ireland. In 1986 he took over the troubled Renault car distribution franchise from Waterford Crystal. His turnaround of that company into what is now the Glencullen Group is a business success story-the group now has an annual turnover of 250 million.Bill Cullen's story is an account of incredible poverty and deprivation in the Dublin slums. It highlights the frustration of a father and mother feeling their relationship crumble as they fight to give their children a better life. It's a story of courage, joy, and happiness—of how a mother gave inspiration and values to her children, saying to them, "The best thing I can give you is the independence to stand on your own feet."It's a Long Way from Penny Apples is nothing less than a modern-day Horatio Alger story, told with humor and love; a heartwarming tale of redemption and overcoming adversity by one of the most famous self-made men in Ireland

Simon Blackburn The Gambler's Fallacy, the Dirty Hands Argument, Pascal's Wager, Buridan's Ass, Wittgenstein's Beetle in the Box—philosophical terms can be both intriguing and baffling. Now, eminent philosopher Simon Blackburn offers the most authoritative and up-to-date dictionary of philosophy available in a single volume, packed with helpful information for the novice and with astute observations for the expert. Ranging from Aristotle to Zen, the two thousand plus entries cover the entire span of philosophy, from the Vedas (written over three thousand years ago) to the most recent technical terminology, with ample coverage of important themes from Chinese, Indian, Islamic, and Jewish philosophy.
Here are all the terms one would expect to find in a comprehensive dictionary of philosophy—idealism and empiricism, ethics and aesthetics, Epicureanism and Stoicism, deism and pantheism, liberalism and conservatism, existentialism and logical positivism, and much more. Blackburn also defines many terms and concepts not normally found in such reference works, including entries for apathy, Elis (the Greek city which passed a law exempting all philosophers from taxation), laughter, and the meaning of life, and he includes relevant terms from disciplines such as mathematics, physics, biology, artificial intelligence, and linguistics. In addition, there are capsule biographies of nearly five hundred individuals, from the pre-Socratics, to such major figures as Aquinas, Descartes, Spinoza, Locke, Hobbes, Hegel, Kant, Schopenhauer, and Nietzsche, to such contemporary figures as Jacques Derrida, Michel Foucault, Richard Rorty, Simone de Beauvoir, and Luce Irigaray. Many more women appear here than in other philosophical dictionaries, ranging from Lady Anne Finch Conway, a 17th-century Quaker philosopher and an influence on Leibniz, to Hypatia, an important 4th-century Neoplatonist and mathematician of Alexandria, who was tortured and murdered by Christian Monks at the behest of the patriarch Cyril. And Blackburn also includes figures such as Einstein, Darwin, and Aesop. Finally, Blackburn interjects much of his own personality and wit into these entries. For instance, writing on Francis Bacon, he observes that Bacon's "legal philosophy was one of absolute duty to the sovereign, which cannot have hindered his rise to the position of Lord Chancellor." And he begins his entry on apathy with "Although it is the particular enemy of teachers and sports coaches, apathy often gets a good philosophical press, especially in ethical systems that regard desire and worldly interest as low and unworthy."
A survey of philosophy through the eyes of one of its leading practitioners, The Oxford Dictionary of Philosophy is both a handy reference and an intriguing book in which to browse. It is an essential volume for anyone interested in philosophy.

Bret Easton Ellis

William Styron "[One morning] in the early spring, I woke up with the remembrance of a girl I'd once known, Sophie. It was a very vivid half-dream, half-revelation, and all of a sudden I realized that hers was a story I had to tell." That very day, William Styron began writing the first chapter of Sophie's Choice.
    First published in 1979, this complex and ambitious novel opens with Stingo, a young southerner, journeying north in 1947 to become a writer. It leads us into his intellectual and emotional entanglement with his neighbors in a Brooklyn rooming house: Nathan, a tortured, brilliant Jew, and his lover, Sophie, a beautiful Polish woman whose wrist bears the grim tattoo of a concentration camp...and whose past is strewn with death that she alone survived.
   "Sophie's Choice is a passionate, courageous book...a philosophical novel on the most important subject of the twentieth century," said novelist and critic John Gardner in The New York Times Book Review. "One of the reasons Styron succeeds so well in Sophie's Choice is that, like Shakespeare (I think the comparison is not too grand), Styron knows how to cut away from the darkness of his material, so that when he turns to it again it strikes with increasing force....Sophie's Choice is a thriller of the highest order, all the more thrilling for the fact that the dark, gloomy secrets we are unearthing one by one—sorting through lies and terrible misunderstandings like a hand groping for a golden nugget in a rattlesnake's nest—may be authentic secrets of history and our own human nature."

The Modern Library has played a significant role in American cultural life for the better part of a century. The series was founded in 1917 by the publishers Boni and Liveright and eight years later acquired by Bennett Cerf and Donald Klopfer. It provided the foun-dation for their next publishing venture, Random House. The Modern Library has been a staple of the American book trade, providing readers with affordable hard-bound editions of important works of liter-ature and thought. For the Modern Library's seventy-fifth anniversary, Random House redesigned the series, restoring as its
emblem the running torchbearer created by Lucian Bernhard in 1925 and refurbishing jackets, bindings, and type, as well as inau-
gurating a new program of selecting titles. The Modern Library continues to provide the world's best books, at the best prices.

Jim Crace Winner of the Whitbread Novel of the Year and a Booker finalist: a controversial novel of faith and mystery about a group of desert travellers and their encounter with Jesus

Quarantine is Jim Crace's imaginative and powerful retelling of Christ's fabled 40-day fast in the desert. In Crace's account, Jesus travels to a cluster of arid caves where he crosses paths with a small group of exiles who are on a pilgrimage to find redemption. One wealthy and manipulative quarantiner recognizes characteristics in Christ that he believes are divine. Evoking the strangeness and beauty of the desert landscape, Crace provocatively interprets one of our most important stories.

Will Self

Lorenzo Carcaterra This is the true story of four young boys. Four lifelong friends. Intelligent, fun-loving, wise beyond their years, they are inseparable. Their potential is unlimited, but they are content to live within the closed world of New York City's Hell's Kitchen. And to play as many pranks as they can on the denizens of the street. They never get caught. And they know they never will.

Until one disastrous summer afternoon.

On that day, what begins as a harmless scheme goes horrible wrong. And the four find themselves facing a year's imprisonment in the Wilkinson Home for Boys. The oldest of them is fifteen, the youngest twelve. What happens to them over the course of that year—brutal beatings, unimaginable humiliation—will change their lives forever.

Years later, one has become a lawyer. One a reporter. And two have grown up to be murderers, professional hit men. For all of them, the pain and fear of Wilkinson still rages within. Only one thing can erase it.

Revenge.

To exact it, they will twist the legal system. Commandeer the courtroom for their agenda. Use the wiles they observed on the streets, the violence they learned at Wilkinson.

If they get caught this time, they only have one thing left to lose: their lives.

Sleepers is the extraordinary true story of four men who take the law into their own hands. Brilliantly written, it is a searing portrait of a system gone awry and of the people—some innocent, some not so innocent—who must suffer the consequences. At the heart of Sleepers is a sensational murder trial that ultimately gives devastating, yet exhilarating, proof of street justice and truly defines the meaning of loyalty and love between friends. Told with great humor and compassion, even at its most harrowing, Sleepers is an unforgettable reading experience. It will leave you breathless.

Michael Marshall Smith

Richard Adams The setting is the rolling hills and meadows of England. The time is now — or tomorrow — or always. WATERSHIP DOWN is a saga of the maverick band who set out, against all odds, on a quest for a new home, a better society.

The heroes of this tale are animals — wild rabbits. Their behavior is consistent with the laws of nature, yet each is endowed with an unforgettable personality. The characterization and compelling plot fuse, transcending the animal world and illuminating man's great humanity — and terrible inhumanity.

"WATERSHIP DOWN is one of those great stories, destined to be a classic, that every once in a long while lets us know the universe has something really mysteriously great going for humanity." —R. Buckminster Fuller

Christine McGuire, Carla Norton Some may find it unbelievable that a 20-year-old Oregon woman could be enslaved by a sexual sadist for seven years—that even after being able to move freely during the day, she would allow him to lock her into a wooden box every night. Perhaps it's a minor failing of this book that the authors do not elaborate on the psychology that made her such a "perfect victim." In other respects, though, the story is well told, with an impressive accumulation of details: the woman's capture, the tortures she endured, the brainwashing techniques, the fiendish contraptions her captor constructed, the slave contract he made her sign, and the increasingly strained relations within the peculiar family that included master, slave, wife, and child, all inside a single-wide trailer. As well-known attorney and author Vincent Bugliosi writes, "A gripping and disturbing story of the secret life of apparently normal people. At once, horrific and engrossing."

Simon Singh

Joshua Piven Danger! It lurks at every corner. Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know FAST-from defusing a bomb to delivering a baby in the back of a cab. Providing frightening and funny real information in the best-selling tradition of the Paranoid's Pocket Guide and Hypochondriac's Handbook, this indispensable, indestructible pocket-sized guide is the definitive handbook for those times when life takes a sudden turn for the worse. The essential companion for a perilous age. Because you never know...

Dave Pelzer Dave Pelzer was brutally beaten and starved by his emotionally unstable, alcoholic mother, a mother who played tortuous, unpredictable games – games that left one of her three sons nearly dead. She no longer considered Dave a son, but a slave; no longer a boy, but an ‘it’. His bed was an old army cot in the basement, his clothes were torn and smelly, and when he was allowed the luxury of food it was scraps from the dog’s bowl. The outside world knew nothing of the nightmare played out behind closed doors. But throughout Dave kept alive dreams of finding a family to love him. This book covers the early years of his life and is an affecting an inspirational book of the horrors of child abuse and the steadfast determination of one child to survive.

‘Dave Pelzer conveys brilliantly how his own determination allowed him to keep alive his dream of one day find a family who would be proud to call him their son. Truly touching, and emotionally shocking. A marvel’ Best

Tom Bower Virgin CEO Richard Branson is Britain’s favorite businessman, a brand in himself. But is he a buccaneering balloonist or a devious, single-minded profiteer? Here, in Tom Bower’s sensational biography, is the full story of the Virgin man: his friendships, his ambitions, his drug-taking, law-breaking, and steam-rolling tactics. It is a tale of greed, ambition, and ruthless self-creation. Tom Bower is a respected investigative journalist; among his previous books are Fayed, Maxwell: The Outsider, Nazi Gold, and the definitive biography of Klaus Barbie.

Alan Dean Foster

Robert Llewellyn

Douglas Coupland

Karl Marx, Friedrich Engels Critically and textually up-to-date, this new edition of the classic translation (Samuel Moore, 1888) features an introduction and notes by the eminent Marx scholar David McLellan, prefaces written by Karl Marx and Friedrich Engels subsequent to the original 1848 publication, and corrections of errors made in earlier versions. Regarded as one of the most influential political tracts ever written, The Communist Manifesto serves as the foundation document of the Marxist movement. This summary of the Marxist vision is an incisive account of the world-view Marx and Engels had evolved during their hectic intellectual and political collaboration of the previous few years.

Niccolo Machiavelli The prince has long been both praised and reviled for its message of moral relativism, and political expediency. Although a large part is devoted to the mechanics of gaining and staying in power, Machiavelli's end purpose is to maintain a just and stabile government. He is not ambiguous in stating his belief that committing a small cruelty to avert a larger is not only justifiable, but required of a just ruler.
Machiavelli gives a vivid portrayal of his world in the chaos and tumult of early 16th century Florence, Italy and Europe. He uses both his contemporary political situation, and that of the classical period to illustrate his precepts of statecraft.

Rene Descartes

George Orwell

Ellen Fein, Sherrie Schneider An unexpected bestseller, this self-help book for women who want to hook a man seems to have struck a chord with desperate American women. Fein and Schneider, whose main credentials seem to be that they are married, lay out the rules to be followed for successfully snagging a dream hunk. And these rules are hard as cast-iron—Rule Five: Don't Call Him and Rarely Return His Calls. The idea is to return to pre-feminist mind games, exploiting the male hunting urge by playing hard to get. The result seems unliberating—Rule Seventeen: Let Him Take the Lead—but it seems to be capturing female minds. Rules Girls are eyeing the phone with steely resolve, and Rules seminars are springing up nationwide. Curious bachelors have been observed studying The Rules, some frowning, others with the supercilious smile of the hunter.

Jon Katz Jesse and Eric were roommates in the tiny town of Caldwell, Idaho, nineteen-year-old working class kids eking out a living with their seven-dollar-an-hour jobs selling and fixing computers. College was never in the cards. Their families had been torn apart by divorce and hard times, separation and illness. They had almost no social lives, and little to look forward to. They spent every spare cent on their computers, and every spare moment on-line.

Jesse and Eric were proud geeks— suspicious or disdainful of authority figures, proud of their status as outsiders, fervent in their belief in the positive power of technology. They'd been outsiders as long as they could remember, living far from the mainstream of school or town life. Nobody spoke for them, they were on nobody's social or political agenda.

Geeks is the story of how Jesse and Eric—and others like them—used technology to try and change their lives and alter their destiny. They rode the Internet out of Idaho to Chicago, a city they had ever set foot in, seeking the American Dream, a better life. Geeks describes this brave and difficult journey, as two self-described social misfits use the resources of the Internet to try to construct a new future for themselves, escape the boundaries of their dead-end lives, and find a community they could belong to.

Geeks explores a growing subculture about which many of us know little, a world with its own language, traditions, and taboos. In telling the stories of Jesse, Eric, and others like them, Geeks is a story about the very human face of technology.

Jerry Seinfeld Seinfeld.  For more than 33 million viewers, the Emmy Award-winning television show has become a Thursday night ritual.  Even though the show has ended,  Jerry Seinfeld's distinct brand of humor can still be yours.  

In his #1 New York Times bestselling book, SeinLanguage, Jerry Seinfeld has captured on the page his views on topics ranging from Raisinettes to relationships, from childhood to cop shows, and from parents to power suits.  This must-have book for all fans—and who isn't a fan?—remains available in both paperback and hardcover.

Roger J. Davies, Osamu Ikeno In The Japanese Mind, Roger Davies offers Westerners an invaluable key to the unique aspects of Japanese culture. Readers of this book will gain a clear understanding of what really makes the Japanese, and their society, tick.

Among the topics explored: aimai (ambiguity), amae (dependence upon others' benevolence), amakudari (the nation's descent from heaven), chinmoku (silence in communication), gambari (perseverence), giri (social obligation), haragei (literally, "belly art"; implicit, unspoken communication), kenkyo (the appearance of modesty), sempai-kohai (seniority), wabi-sabi (simplicity and elegance), and zoto (gift giving), as well as discussions of childrearing, personal space, and the roles of women in Japanese society. Includes discussion topics and questions after each chapter.

RoddickfAnita This book charts the story of Anita Roddick and her company, The Body Shop, through the lows and highs of the last decade.

This major new edition of the Oxford Paperback German Dictionary has been completely revised and updated to cover the latest vocabulary. Frequently-used words, which are the building blocks to learning the language, are given a special layout and usage notes to help users deal with them correctly. Slang, and infomal words and expressions are clearly identified by warning symbols. This dictionary also includes a guide to German pronunciation and a table of irregular German verbs.

Naomi Klein With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

Consumers' Association

Fiona Chandler, Nicole Irving

Owen Burke, Duff McDonald

Paul Arden It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

James Young A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

J. Paul Getty

Graham Perkins

Thomas J. Stanley Do you have the millionaire mind?

The runaway bestseller The Millionaire Next Door told us who America's wealthy really are. The Millionaire Mind tells how they got there, and how to become one of them. Inside, you'll discover the surprising answers to questions such as...

What success factors made them wealthy in one generation?
What part did luck and school play?
How do they find the courage to take financial risks?
How did they find their ideal vocations?
What are they spouses like and how did they choose them?
How do they run their households?
How do they buy and sell their homes?
What are their favorite leisure activities?

To become a millionaire, you have to think like one. The Millionaire Mind tells you how.

Charles-Albert Poissant, Christian Godefroy

Mark Forster Help Yourself Get Everything Done is for people who have to juggle the demands of a busy schedule, and that means all of us! If we’re not vigilant about planning our days, time can slip away at the expense of our personal fulfillment. According to Mark Forster, the key to getting everything done is repeated, consistent, and focused action. He shows us how to put this plan into practice: get moving and overcome resistance and procrastination, make the maximum use of available time, allocate work time and free time, cope with interruptions and emergencies, and learn to manage time by saying "No!"

Al Ries, Laura Ries Branding.

Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best — like Coca-Cola, Xerox, and Starbucks — with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itself

And perhaps most important of all: How to own a word in the mind of the consumer.

Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Al Ries, Jack Trout Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

David Zinczenko, Ted Spiker Smart Eating Choices – Made Simple!

TENS OF THOUSANDS OF AMERICANS HAVE CHANGED THEIR BODIES – AND THEIR LIVES – with the help of The Abs Diet, the New York Times bestseller from David Zinczenko, editor-in-chief of Men’s Health magazine.

The principles of The Abs Diet are simple: Eat more healthy food – six delicious meals a day – and crowd out the bad stuff that’s making you fat. The Abs Diet has been proven to strip off 10, 15, even 20 pounds of flab – from your belly first – in six weeks or less.

Now, Zinczenko makes eating smart and healthy easy with this eye opening portable weight-loss manual, THE ABS DIET EAT RIGHT EVERY TIME GUIDE. This on-the-go guide pinpoints the foods you should choose to burn away belly fat no matter where you are – at home, in the supermarket, even at the fast-food counter. And it reveals the hidden killers that are adding inches to your waistline and taking years off your life!

Discover these amazing weight-loss secrets:

Should you toast a bagel or an English muffin? Did you know that making the wrong choice will cost you 150 extra calories?
What’s healthier – a bean burrito or a taco salad? Would you believe the healthy salad will pile 130 more calories onto your plate?
Which will make you fatter – a Whopper or a Big Mac? You’ll be stunned to discover the shocking truth!

Learn why a hot fudge sundae is a treat you should eat, why potato chips are better for you than french fries, and why Swiss cheese is three times healthier than Cheddar.

You don’t have time for complicated plans or fancy recipes. In THE ABS DIET EAT RIGHT EVERY TIME GUIDE, Zinczenko tells you how to strip away belly fat in every situation – from the frozen food aisle to the deli, from a five-star restaurant to the drive-thru. On-the-go eating doesn’t have to end up on your gut.

Seth Godin More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah’s Show?
• The Persistence of Really Bad Ideas
• The Seduction of “Good Enough”
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

Ernst Malmsten, Erik Portanger, Charles Drazin This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

Anthony Molinaro You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level.

Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT FROM WHERE . But there is "so" much more you can do with the language. In the "SQL Cookbook," experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll learn about:

Window functions, arguably the most significant enhancement to SQL in the past decade. If you're not using these, you're missing out

Powerful, database-specific features such as SQL Server's PIVOT and UNPIVOT operators, Oracle's MODEL clause, and PostgreSQL's very useful GENERATE_SERIES function

Pivoting rows into columns, reverse-pivoting columns into rows, using pivoting to facilitate inter-row calculations, and double-pivoting a result set

"Bucketization," and why you should never use that term in Brooklyn.

How to create histograms, summarize data into buckets, perform aggregations over a moving range of values, generate running-totals and subtotals, and other advanced, data warehousing techniques

The technique of "walking a string," which allows you to use SQL to parse through the characters, words, or delimited elements of a string

Written in O'Reilly's popular Problem/Solution/Discussion style, the "SQL Cookbook" is sure to please. Anthony's credo is: "When it comes down to it, we all go to work, weall have bills to pay, and we all want to go home at a reasonable time and enjoy what's still available of our days." The "SQL Cookbook" moves quickly from problem to solution, saving you time each step of the way.

Felix Dennis

Robert Bringhurst Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.

Steve Wozniak

Andy Forester, Stewart Lansley Read by millions, British comics are world-famous. And for more than a quarter of a century, Britain’s writers and artists have had a significant influence on the American comic-book scene, revitalizing standards from Batman to X-Men and originating uniquely British characters of their own, such as Modesty Blaise and the League of Extraordinary Gentlemen. Now, in a feast of cartoon graphics, Great British Comics celebrates the UK’s comic heroes, offering an invaluable resource for enthusiasts and collectors. Divided into themed chapters, and ranging from the 1920s to the 1990s, it charts the careers of all the familiar favorites. Featuring a lively, informative text, Great British Comics is copiously illustrated with comic book covers, pages, and annuals, as well as toys, collectables, and memorabilia. Paul Gravett, who has curated numerous exhibitions of comic art, is also the author of Manga: Sixty Years of Japanese Comics and Graphic Novels: Everything You Need to Know.

Paulo Coelho Every few decades a book is published that changes the lives of its readers forever. The Alchemist is such a book. With over a million and a half copies sold around the world, The Alchemist has already established itself as a modern classic, universally admired. Paulo Coelho's charming fable, now available in English for the first time, will enchant and inspire an even wider audience of readers for generations to come.

The Alchemist is the magical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure as extravagant as any ever found. From his home in Spain he journeys to the markets of Tangiers and across the Egyptian desert to a fateful encounter with the alchemist.

The story of the treasures Santiago finds along the way teaches us, as only a few stories have done, about the essential wisdom of listening to our hearts, learning to read the omens strewn along life's path, and, above all, following our dreams.

Seth Godin

John Jantsch Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. —Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. —Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. —Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. —Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. —John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. —Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Richard H. Beatty The definitive guide to The Perfect Cover Letter—now revised and expanded

A good cover letter says a lot about you. It showcases not only your writing style and skills, but other important personal qualities employers look for, and usually can't detect from your resume. With so much riding on it, a cover letter that attracts—and holds—the attention of your prospective employer is essential. This practical how-to manual shows you how to create highly effective letters designed to get you the interview you want.

Newly revised and expanded, this indispensable guide offers a complete A-to-Z look at all the elements of a good cover letter, from its standard components to the proper format. Here's where you'll find: A brief introduction to cover letters—their purpose, how employers use them, how they're readExamples of winning letters, including general broadcast, executive search, networking, advertisement response, and personal introductionTips on what makes a letter effective—and what doesn'tHelpful guidelines on following up—writing the important thank you letterand more!

Jeffrey J. Fox

Simon Rose, Steve Caplin An all-encompassing guide to entertaining, amazing, and possibly even educating children, Be the Coolest Dad on the Block provides the perfect excuse to stand on a balloon, play with grated cheese in the microwave, and unroll an entire roll of toilet paper, all in the name of spending time with your kids.

Written by a comedy writer and a cartoonist with thirty years’ combined experience as dads, Be the Coolest Dad on the Block is a cornucopia of practical parenting advice, like how to skip stones or teach a kid to ride a bike. It has answers to the pesky questions kids love, such as “Why is the sky blue?” or “Where do babies come from?” And it can help dads entertain large groups of kids with slapstick gags (“burp the alphabet”) or cool tricks (“the hole in the head”). Be the Coolest Dad on the Block also contains spooky myths for telling around the campfire and loads of quizzes and jokes for rainy days or endless car rides.

With a range of ideas to suit all situations and sensibilities, Be the Coolest Dad on the Block gives any dad the right stuff to be the wackiest and smartest guy in the room.

Jeffrey Gitomer

Jeffrey Gitomer

Debra Fine Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a "Nervous Ned" (or "Nervous Nellie") when it comes to networking? Then it's time you mastered The FINE Art of Small Talk.

With practical advice and conversation "cheat sheets," The FINE Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don't know a soul.

The Fine Art of Small Talk teaches you to:

*Start a conversation even when you think you have nothing to say
*Avoid foot-in-mouth disease
*Stable your shaky knees and dry your sweaty palms
*Prevent pregnant pauses and awkward silences
*Adopt listening skills that will make you a better conversationalist
*Approach social functions with confidence
*Feel more at ease at parties, meetings, job interviews, and trade shows
*Turn every conversation into an opportunity for success

Timothy Ferriss What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this
controversial Princeton University guest lecturer, he might answer:

“I race motorcycles in Europe.”
“I ski in the Andes.”
“I scuba dive in Panama.”
“I dance tango in Buenos Aires.”

He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies—time and mobility—to create luxury lifestyles in the here and now.

Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you:

• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and freuent "mini-retirements"
• What the crucial difference is between absolute and relative income
• How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
• What automated cash-flow “muses” are and how to create one in 2 to 4 weeks
• How to cultivate selective ignorance—and create time—with a low-information diet
• What the management secrets of Remote Control CEOs are
• How to get free housing worldwide and airfare at 50–80% off
• How to fill the void and create a meaningful life after removing work and the office

You can have it all—really.

Lois Jones EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.

Mike Cohn

Jessica Livingston For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source.

— Chris Anderson, editor-in-chief of Wired Magazine, and author of The Long Tail

"All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever." —Steve Wozniak, Apple

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.

Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?

Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.

But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businessesdo—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

Robert Frank

Terry Carter, Lara Dunston Sunshine, skyscrapers, souqs and sheesha - Dubai is the cosmopolitan heart of the modern Middle East. Whether you are here for the shopping, beaches, nightlife or architecture, we've got your needs covered with this guidebook. Street-smart and stylish, it will give you expert insight into the city's sophisticated culture and latest attractions.

• GET THE SCOOP from our dedicated Dubai insiders
• SHOP TILL YOU DROP - extensive coverage of souqs, malls and shopping centres
• TAP INTO THE PULSE with the lowdown on the latest entertainment options
• FEAST LIKE A SHEIKH with our discerning listings covering the city's burgeoning culinary scene
• MAKE TRACKS with day trips to Hatta, Sharjah and the Musandam Peninsula

Ron Hale-Evans You're smart. This book can make you smarter. Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively. Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to:Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recallPut down your calculator and perform complex math in your head, with your fingers, or on the back of a napkinSpark your creativity with innovative brainstorming methodsUse effective systems to capture new ideas before they get awayCommunicate in creative new ways-even using artificial languagesMake better decisions by foreseeing problems and finding surprising solutionsImprove your mental fitness with cool tricks and gamesWhile the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.

Joseph O'Connor, John Seymour NLP skills are proving invaluable for personal development and professional excellence in counselling, education, and business.

Ansel Adams The Negativeis the second volume in the acclaimed and highly influential The Ansel Adams Photography Series.This second volume is anchored by a detailed discussion of Adams' Zone System and his seminal concept of visualization. It presents detailed discussion ofartificial and natural light, film and exposure, and darkroom equipment and techniques. Numerous examples of Adams' work clarify the principles discussed. Handsomely illustrated with photographs by Adams as well as instructive line drawings, this classic manual can dramatically improve your photography.

Comaford-Lynch

Eddie Bravo, Erich Krauss, Glen Cordoza, Joe Rogan The Twister is a neck-jarring, spine-torturing submission hold refined and mastered by Brazilian Jiu-Jitsu superstar Eddie Bravo.

Early in his jiu-jitsu career, Eddie Bravo dominated dozens of jiu-jitsu competitions with this unorthodox move. When the Brazilian Jiu-Jitsu Federation banned his trademark move, he proved the effectiveness of his entire grappling style by defeating the legendary Royler Gracie without The Twister .

In Mastering the Twister: Jiu-Jitsu for Mixed Martial Arts Competition, Bravo uses over 1,200 color photos and descriptive narrative to illustrate snaring an opponent in the infamous Twister from virtually every control position. Also revealed is the entire Twister Side Control game, dozens of submissions from the mount, numerous routes to take your opponent s back, highly effective ways to pass your opponent s guard, and the secrets of The Truck Bravo's patented control position.

Robert dos Remedios One of the nation’s elite strength and conditioning coaches presents a unique training program designed to help men achieve functional strength and muscular balance throughout their bodies

For decades, the conventional measure of an individual’s strength was the amount of weight he could bench press. Now, that measure is being challenged by expert trainers like Robert dos Remedios who argue that the variety of movement patterns used in functional training is the real key to getting bigger, stronger, and more powerful. In Men’s Health Book of Strength, this acclaimed collegiate strength and conditioning coach describes in detail the methods he has used to develop hundreds of Division I scholarship athletes, including several current NFL players.

The key features that make this book a standout in the fitness field include:

• exercises geared toward functional strength that can be utilized in real-world situations, from playing sports to lifting furniture

• training sessions that are short, intense, and highly effective

• compound, multijoint exercises that replace the less-effective isolation exercises found in many fitness books

• no-nonsense dietary information utilizing a new and innovative food pyramid developed by the UCLA Center for Human Nutrition that will optimize strength gains, recovery, and physical progress

Max Hodges, Tomoko Okazaki The NEW 3rd Edition of White Rabbit Press' Japanese Kanji Flashcards: The Complete set of Kanji required for Levels 3 & 4 of the Japanese Language Proficiency Test

We've gathered all the essential information needed to master kanji into a convenient flashcard format that makes learning and drilling as efficient as possible.

Preferred by thousands of students, in over 25 countries, White Rabbit Press is the recognized world leader in Japanese kanji flashcards.

Each card includes six vocabulary building kanji compounds. We include more vocabulary than other publishers' cards because the essence of a kanji is best grasped by understanding the meanings it forms when combined with other characters.

We only use kana scripts—not romaji—to show kanji readings, and we provide clear and precise definitions in English, so you'll spend less time reaching for a dictionary and more time learning kanji. Each card also includes the kanji's On and Kun readings, stroke order diagrams, look-alike kanji, and more.

Quality Construction
Cards are varnished with rounded corners for durablilty.

Color-Coded
* 103 JLPT Level 4 cards in Green ink
* 181 JLPT Level 4 cards in Blue ink

*Includes a complete index.
*Boxed with plastic tray and shrink-wrapped

What's new in the Third Edition?
In addition to some minor design improvements, we made many changes to the vocabulary. The set now includes more official JLPT vocabulary and indicators to let you know which words are important for the test.

Scott Berkun The Art of Project Management covers it all—from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" —Joe Belfiore, General Manager, E-home Division, Microsoft Corporation

"Berkun has written a fast paced, jargon-free and witty guide to what he wisely refers to as the 'art' of project management. It's a great introduction to the discipline. Seasoned and new managers will benefit from Berkun's perspectives." —Joe Mirza, Director, CNET Networks (Cnet.com)

"Most books with the words 'project management' in the title are dry tomes. If that's what you are expecting to hear from Berkun's book, you will be pleasantly surprised. Sure, it's about project management. But it's also about creativity, situational problem-solving, and leadership. If you're a team member, project manager, or even a non-technical stakeholder, Scott offers dozens of practical tools and techniques you can use, and questions you can ask, to ensure your projects succeed." —Bill Bliss, Senior VP of product and customer experience, expedia.com

In The Art of Project Management, you'll learn from a veteran manager of software and web development how to plan, manage, and lead projects. This personal account of hard lessons learned over a decade of work in the industry distills complex concepts and challenges into practical nuggets of useful advice. Inspiring, funny, honest, and compelling, this is the book you and your team need to have within arms reach. It will serve you well with your current work, and on future projects to come.

Topics include:How to make things happenMaking good decisionsSpecifications and requirementsIdeas and what to do with themHow not to annoy peopleLeadership and trustThe truth about making datesWhat to do when things go wrong

Jason Busby, Michele Bousquet Model and animate an alien, a remote control, and a rover vehicle! Through hands-on, step-by-step tutorials and directly relevant discussions, Mastering the Art of Production with 3ds max 4 entices readers to participate in the process of taking a full 30-second animated commercial for a realistic model company - Ion Z Batteries - from concept through to completion. Developing project requirements by reviewing storyboards and planning a live video shoot for 3D element integration is just the beginning! As they progress through this thoroughly engaging and fast-paced book, readers will also experiment with various styles of modeling and skinning techniques; gain expertise using IK controllers; develop user interfaces to simplify complicated animation techniques and implement MaxScript for further animation control; create and apply global illumination; use procedure maps and PhotoShop to generate textures for objects in the scene; apply proper rendering techniques; and complete post-production editing with Discreet's Combustion. Ideal for anyone with an interest in digital art, 3D modeling, or animation, this all-inclusive introduction to contemporary industry techniques is centered on producing a professional product for a client, takes optimal advantage of leading-edge 3ds max 4 tools and options to develop a seamless character setup, and is perfect for users of all abilities.

Mark Rippetoe, Lon Kilgore Starting Strength: Basic Barbell Training is the new expanded version of the book that has been called "the best and most useful of fitness books." It picks up where Starting Strength: A Simple and Practical Guide for Coaching Beginners leaves off. With all new graphics and more than 750 illustrations, a more detailed analysis of the five most important exercises in the weight room, and a new chapter dealing with the most important assistance exercises, Basic Barbell Training offers the most complete examination in print of the most effective way to exercise.

Roger Hicks, Frances Schultz

Dan Roam A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

Paul Hawken Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken — entrepreneur and best-selling author — wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

Tony Buzan

Tom DeMarco, Timothy Lister Peopleware asserts that most software development projects fail because of failures within the team running them. This strikingly clear, direct book is written for software development-team leaders and managers, but it's filled with enough commonsense wisdom to appeal to anyone working in technology. Authors Tom DeMarco and Timothy Lister include plenty of illustrative, often amusing anecdotes; their writing is light, conversational, and filled with equal portions of humor and wisdom, and there is a refreshing absence of "new age" terms and multistep programs. The advice is presented straightforwardly and ranges from simple issues of prioritization to complex ways of engendering harmony and productivity in your team. Peopleware is a short read that delivers more than many books on the subject twice its size.

Tony Buzan

Pete Sinden

Colin Westerbeck Joel Meyerowitz (b.1938) began his photographic career making spontaneous pictures on the street in the tradition of Robert Frank and Henri Cartier-Bresson. He is perhaps best known for his pioneering colour work on the themes of architecture, light and space.Other artists in this series include: Eugene Atget, Mathew Brady, Wynn Bullock, Julia Margaret Cameron, Joan Fontcuberta, David Goldblatt, Nan Goldin, Graciela Iturbide, Andre Kertesz, Dorothea Lange, Mary Ellen Mark, Boris Mikhailov, Lisette Model, Laszlo Moholy-Nagy, Eadweard Muybridge, Eugene Richards, W. Eugene Smith, Shomei Tomatsu, Joel-Peter Witkin

Jay Conrad Levinson, Seth Godin This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Ed Sullivan How do you hire-and keep-the best software engineers in the business? What real-world practices can really motivate a team to produce excellent results? From startups to major corporations, virtually every commercial software company struggles with building teams and shipping great software on time. Now industry expert Ed Sullivan shares the hard-won lessons and best practices from his 17-year career in software development. In UNDER PRESSURE AND ON TIME, Sullivan describes a proven model for creating, directing, and growing a world-class development team. Discussion includes recruiting, interviewing, company culture, scheduling, release engineering, tools, key processes, beta management, project status, project closure, and other critical topics for which-until now-frustratingly little information has been published. But UNDER PRESSURE AND ON TIME digs one level deeper than other project management books, delivering the fire-tested practices and essential how-to's that help you lead software teams to greatness.

Ron Johnson With a completely new chapter covering the internet.

Michael Parness In 1998, Michael Parness was a struggling playwright and screenwriter who was leaving the stability of his successful sports memorabilia business to write full-time. Following the advice of a stockbroker, he invested his nest egg of $150,000. But the October 1998 crash gutted his portfolio by 80% and his stocks failed to recover. With virtually no income and no financial cushion, he found himself in a tiny low-rent apartment with time to think about what had happened, and, eventually, enact financial revenge. In January 1999, he opened an online brokerage account and set out to get his money back. And in fifteen months, Michael Parness turned $33,000 into seven million dollars, started the online trading website www.trendfund.com where thousands of traders Rule the Freakin' Markets with him, and had his life story optioned by a major Hollywood producer!In Rule the Freakin' Markets, Michael Parness uses visual aids combined with practice exercises to show online traders and investors how to: * Practice responsible trading techniques that maximize reward and limit risk* Avoid the "7 deadly sins plus fear" that block success in the market* Protect investments no matter what the market does* Understand how market psychology drives daily and cyclical market moves* Avoid the pitfalls of trading in cyberspace* Recover and learn from significant losses* Strategize and anticipate, rather than overreact or freeze when change occurs * And finally, live full and satisfying lives as tradersWith its lively tone and refreshing approach to trading and investing, Rule the Freakin' Markets is an essential guide for online traders and investors alike.

Bill Gates So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure—a "digital nervous system"—that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).While Gates breaks no new ground—dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian inInformation Rules and Patricia Seybold inCustomers.com—businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. —Harry C. Edwards

Steven; Dubner, Stephen J. Levitt

Peter Lynch, John Rothchild Mutual-fund superstar Peter Lynch and author John Rothchild explain the basic principles of investing and business in a primer that will enlighten and entertain anyone who is high-school age or older.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing — the fundamentals of our economic system and what they have to do with the stock market — aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences.

For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald's, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland — and the basic principles behind public companies haven't changed in more than 300 years.

In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.

Rachel Bridge

David Kean Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.

Napoleon Hill From world-renowned motivational author Napoleon Hill comes the definitive unabridged version of his classic work that has inspired millions, Think and Grow Rich.

Anything your mind can conceive and believe you can achieve. That is the philosophy of Napoleon Hill, author of the world's #1 motivational book, Think and Grow Rich. Inspired by the lessons he learned while a protégé of Andrew Carnegie, Napoleon Hill gives you the money-making secrets that earned Carnegie, and many of the world's other most prominent people, unprecedented riches. Think and Grow Rich tells you what to do and how to do it. Apply Hill's basic techniques to your life and you too can master the secret of enduring success.

Success is not an accident, it's a habit. Think and Grow Rich is where that habit begins. Throughout this inspirational masterpiece, which has influenced men and women on every continent, Hill gives examples and detailed analysis of how hundreds of exceedingly wealthy people earned and maintained their fortunes. It has sold millions of copies by laying down a blueprint for a life of prosperity, and helping people become the winners they've always wanted to be. Napoleon Hill's plan will inspire you, motivate you, and enable you to make your dreams come true!

Brian Tracy THE MOST POWERFUL SYSTEM FOR SALES SUCCESS — FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING"

Strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry — methods that net immediate and spectacular results. This book explains how to:

* Develop the self-image to give you the edge in every sales situation

* Concentrate on the customer's emotional factors to ensure better sales results

* Identify your customer's most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Tom Hopkins The book that launched over 3,000,000 careers worldwide! No longer a well-kept secret, Tom’s mega-hit book is placed within arm’s reach on every top producer’s desk. It’s considered the world’s best reference guide and has been used for more than 17 years in every sales profession. Even if you’ve been selling for years, you’ll find page after page of valuable information guaranteed to help you serve more clients while boosting your bank account.

Millions agree, this is the guide to base your career on! It’s hard-hitting, down-to-earth and entertaining....you’ll read it again and again as you map out your own road to success.

Tips and techniques show you how easy it is to:

Earn a six figure income

Create a sales climate where nearly everyone will say YES!

Dazzle your prospects from the first handshake

Change negatives into positives

Sink your teeth into success

Amanda Barry Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations. In this guide Amanda Barry shows you why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views of leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself.

Michael Levine The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Richard Laermer Whether looking to promote a person, a business, a product, or even an idea, with Full Frontal PR, anyone can design and implement a simple plan and earn essential media coverage — without a large budget. In this groundbreaking work, PR guru Richard Laermer, CEO and chief strategist of the renowned media relations shop RLM PR, teaches how to get people talking and to generate effective press.

With entertaining case studies, Laermer and RLM media director Michael Prichinello break down the processes and demonstrate how anyone can use press productively. Readers learn how to identify their unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements. These tactics are based on proven methods that are easy to implement and, most importantly, cost effective.

PR is still the easiest, most inexpensive way to gain market share and reach customers, and RLM's innovative and out-of-the-box campaigns for such firms as E*Trade Financial, CompuServe, HBO Online, and Sesame Street Interactive have launched numerous brands into the spotlight. Now Full Frontal PR shows readers how to break their message through the clutter and into the center of attention.

Rick Page "No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."—Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries—an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale—no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business "pain"Qualify a prospectBuild competitive preferenceDefine a prospect's decision-making process

Roger Brooksbank A paperback original

Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.

Michael Bloomberg The remarkable story of how Michael Bloomberg created a media empire
"Lots of entrepreneurs make money. Lots of entrepreneurs who make money write books. Few of those books make you glad they did. This one does."-The New York Times Book Review
"A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths."-Business Week
"Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way."-Bryan Burrough, coauthor, Barbarians at the Gate
Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg L.P. Bolstered by a $30 million investment from Merrill Lynch, the company and the man have been sprinting ahead of the pack ever since. Only twenty years after founding, he's at the top of his industry. And on June 5, 2001, he added mayoral candidate for New York City to his list of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will bring his own brand of leadership-and personal style-to the city that never sleeps.

Mike Wilson A recent Forbes listed Ellison as the fifth richest man in the world, and the second richest active player (behind Gates) in the technology world. Oracle Corporation, of which he is founder and CEO, is the fastest-growing software database company in the world, and the darling of technology investors. If you withdraw cash from an ATM, make an airline reservation, hook up your TV to the Internet, then you're using Oracle. All of this makes Ellison the man investors, techies, and people-in-the-know want to know more about.

The ultimate self-made man, Ellison began Oracle with a $1,200 investment and doubled its sales in eleven of its first twelve years. But he's a ruthless businessman who has used misdirection and half-truths to create one of the great high-tech success stories. He is also a daredevil sportsman with a 78-foot yacht, a number of fast jets, and beautiful women on his arm. If Gates is the nerd-King of the Valley, Ellison is its Warren Beatty.

Mike Wilson has interviewed more than a hundred of Ellison's friends and enemies as well as Ellison himself to create an entertaining and provocative portrait of this enigmatic and visionary businessman.

Howard Schultz, Dori Jones Yang Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

George Anders Carly Fiorina is the most admired-and most vilified-woman in corporate America. Recruited in 1999 to run Hewlett-Packard, the legendary company that helped invent Silicon Valley, she promised big changes from the moment she arrived. She was a marketing whiz at a company that worshipped engineers, an instant celebrity in a culture that preached modesty, and a woman in one of the most sexist industries.

No wonder the purists hated her. Yet for twenty years, she had consistently won over those who doubted her. And at HP she believed she could connect two hostile cultures, remaking the high-tech pioneer while staying true to the HP way, the old-fashioned values of company founders Bill Hewlett and David Packard. Her zesty new style would be "perfect enough."

Could Carly make it? Her boosters and enemies asked that question with nail-biting intensity. In 2001, she entered an epic struggle with Walter Hewlett, son of HP's late cofounder, over the company's destiny and her stunning plan to merge with archrival Compaq. For months Fiorina and Hewlett battled in the boardroom, in the media, and, ultimately, in court. They couldn't stop until one side destroyed the other.

In this fascinating human drama, George Anders draws on unmatched sources to probe beyond the headlines. He reveals Fiorina to be both braver and more vulnerable than outsiders ever realized. And he discloses the role played by a powerful recluse in Idaho: the only person at HP who could bridge the old era and the new.

Sahar Hashemi, Bobby Hashemi A percentage of royalties from the sale of this book will be donated to THE PRINCES TRUST (registered charity no 1079675)

“ The story of [Sahars] trip to New York and subsequent cravings for skinny lattes is the stuff of coffee shop legend.” - The Sunday Times

“[Sahar is] the Lawyer who put the cream in our coffee.” -The Guardian

“A business book charting her experience from the kitchen table to the boardroom table.”- The Financial Times

Coffee Republic has been a great success story and an inspirational role model for entrepreneurs in all business sectors. Being an entrepreneur can be a lonely position and books such as this illustrate not only the 'nuts and bolts' of entrepreneurialism, but also give invaluable access to the experiences of others.

Steven Silbiger This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests; businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense.

This revised edition includes updated sales, salary, and company information throughout. It also discusses areas such as the Internet, game theory, activity-based accounting, and advances in information technology. For the 300,000 budding MBAs annually and for anyone else who wants to "walk the walk and talk the talk" of the MBA, this is the ultimate MBA book of knowledge.

Erich Gamma, Richard Helm, Ralph Johnson, John M. Vlissides Now on CD, this internationally acclaimed bestseller is more valuable than ever!

Use the contents of the CD to create your own design documents and reusable components. The CD contains: 23 patterns you can cut and paste into your own design documents; sample code demonstrating pattern implementation; complete Design Patterns content in standard HTML format, with numerous hyperlinked cross-references; accessed through a standard web browser; Java-based dynamic search mechanism, enhancing online seach capabilities; graphical user environment, allowing ease of navigation.

First published in 1995, this landmark work on object-oriented software design presents a catalog of simple and succinct solutions to common design problems. Created by four experienced designers, the 23 patterns contained herein have become an essential resource for anyone developing reusable object-oriented software. In response to reader demand, the complete text and pattern catalog are now available on CD-ROM. This electronic version of Design Patterns enables programmers to install the book directly onto a computer or network for use as an online reference for creating reusable object-oriented software.

The authors first describe what patterns are and how they can help you in the design process. They then systematically name, explain, evaluate, and catalog recurring designs in object-oriented systems. All patterns are compiled from real-world examples and include code that demonstrates how they may be implemented in object-oriented programming languages such as C++ and Smalltalk. Readers who already own the book will want the CD to take advantage of its dynamic search mechanism and ready-to-install patterns.

Seth Godin You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Seth Godin Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

Matt Welsh, Matthias Kalle Dalheimer, Lar Kaufman Once a little-known productivity boost for personal computers, Linux is now becoming a central part of computing environments everywhere. This operating system now serves as corporate hubs, Web servers, academic research platforms, and program development systems. All along it's also managed to keep its original role as an enjoyable environment for personal computing, learning system administration and programming skills, and all-around hacking.

This book, now in its third edition, has been widely recognized for years in the Linux community as the getting-started book people need. It goes into depth about configuration issues that often trip up users but are glossed over by other books.

A complete, UNIX-compatible operating system developed by volunteers on the Internet, Linux is distributed freely in electronic form and at a low cost from many vendors. Developed first on the PC, it has been ported to many other architectures and can now support such heavy-duty features as multiprocessing, RAID, and clustering.

Software packages on Linux include the Samba file server and Apache Web server; the X Window System (X11R6); TCP/IP networking (including PPP, SSH, and NFS support); popular software tools such as Emacs and TeX; a complete software development environment including C, C++, Java, Perl, Tcl/Tk, and Python; libraries, debuggers, multimedia support, scientific and database applications, and much more. Commercial applications that run on Linux range from end-user tools like word processors and spreadsheets to mission-critical software like the Oracle, Sybase, Informix, and IBM DB/2 database management systems.

Running Linux has all the information you need to understand, install, and start using the Linux operating system. This includes a comprehensive installation tutorial, complete information on system maintenance, tools for document development and programming, and guidelines for network, file, printer, and Web site administration.

New topics in the third edition include:

KDE, a desktop that brings the friendliness and ease-of-use of Windows or the Macintosh to LinuxSamba, which turns Linux into an office hub that serves files and printers to Microsoft systemsPPP, the most popular software for logging into remote systems over phone linesRevised instructions for installation and configuration, particularly covering the Red Hat, SuSE and Debian distributions

Larry Wall, Tom Christiansen, Randal L. Schwartz Programming Perl, 2nd Edition is the authoritative guide to Perl version 5, the scripting utility that has established itself as the programming tool of choice for the World Wide Web, UNIX system administration, and a vast range of other applications. Version 5 of Perl includes object-oriented programming facilities. The book is coauthored by Larry Wall, the creator of Perl.

Perl is a language for easily manipulating text, files, and processes. It provides a more concise and readable way to do many jobs that were formerly accomplished (with difficulty) by programming with C or one of the shells. Perl is likely to be available wherever you choose to work. And if it isn't, you can get it and install it easily and free of charge.

This heavily revised second edition of Programming Perl contains a full explanation of the features in Perl version 5.003. Contents include:

An introduction to PerlExplanations of the language and its syntaxPerl functionsPerl library modulesThe use of references in PerlHow to use Perl's object-oriented featuresInvocation options for Perl itself, and also for the utilities that come with PerlOther oddments: debugging, common mistakes, efficiency, programming style, distribution and installation of Perl, Perl poetry, and so on.

Randal L. Schwartz, Tom Christiansen In this update of a bestseller, two leading Perl trainers teach you to use the most universal scripting language in the age of the World Wide Web. With a foreword by Larry Wall, the creator of Perl, this smooth, carefully paced book is the "official" guide for both formal (classroom) and informal learning. It is now current for Perl version 5.004. Learning Perl is a hands-on tutorial designed to get you writing useful Perl scripts as quickly as possible. Exercises (with complete solutions) accompany each chapter. A lengthy new chapter in this edition introduces you to CGI programming, while touching also on the use of library modules, references, and Perl's object-oriented constructs. Perl is a language for easily manipulating text, files, and processes. It comes standard on most UNIX platforms and is available free of charge on all other important operating systems. Perl technical support is informally available — often within minutes — from a pool of experts who monitor a USENET newsgroup (comp.lang.perl.misc) with tens of thousands of readers. Contents include: A quick tutorial stroll through Perl basics Systematic, topic-by-topic coverage of Perl's broad capabilities Lots of brief code examples Programming exercises for each topic, with fully worked-out answers How to execute system commands from your Perl program How to manage DBM databases using Perl An introduction to CGI programming for the Web

Alexander Nakhimovsky, Tom Myers Meta-programming, or writing programs that customize, guide and modify other programs, is not a very new idea (LISP programmers have been doing it for decades) - but XML gives it a profoundly new twist.

XML greatly increases the ability of the user to exercise control over computer programs, by editing easily understandable text files. These programs know as little as possible about what they are actually being used to do. Instead, their structure and behavior are described with XML in domain-specific languages, and the programs "interpret" the descriptions.

Eric Monk, J. Paul Keller, Keith Bohnenberger A lifesaver for any Java programmer-proven workarounds and time-saving solutions Although using the Java language provides a substantial boost to a programmer's productivity, it still has its share of subtleties andweaknesses. This book is designed to save you time and frustration by carefully guiding you through this potential minefield. A team of Java experts, led by programming guru Michael Daconta, offers a collection of proven solutions to 50 difficult, real-world problems chosen from their own extensive experiences. You'll find workarounds for problems caused by shortcomings in both the Java language itself and in its APIs and utilities, including java.util, java.io, java.awt, and javax.swing. The authors also share techniques for improving the performance of your Java applications.

For easy reference, the book is organized into categories so that similar solutions are grouped together.

Examples of topics covered include:
* Language syntax, for example, using the String equals( ) method instead of the == operator (Item2)
* Language support, for example, method dispatching with reflection, interfaces, and anonymous classes (Item 16)
* Utilities and collections, like choosing between a PropertyFile and ResourceBundle (Item 20)
* Input/output, including subtleties in sending serialized objects over a network (Item 25)
* GUI presentation, for example, tackling the common pitfall of using repaint( ) instead of validate( ) for relaying out components (Item 29)
* Performance, including tips like lazy loading your way to better performance (Item 43)

David Flanagan Java Examples in a Nutshell is chock full of practical real-world Java programming examples. The author of the bestsellingJava in a Nutshell has created an entire book of example programs that you can learn from and modify for your own use. If you learn best "by example," this is the book for you.

This book is a companion volume to Java in a Nutshell. WhileJava in a Nutshell is a quick-reference at heart, it also includes an accelerated introduction to Java programming. Java Examples in a Nutshell picks up where that book leaves off, providing a suite of example programs for novice Java programmers and experts alike. This book doesn't hold your hand or supply detailed explanations of Java syntax or method calls; it simply delivers well-commented working examples that help you explore the wide range of what is possible with Java 1.1. Each chapter concludes with programming exercises that suggest further avenues for building on what you have learned.

Java Examples in a Nutshell contains all of the example programs from the first edition of Java in a Nutshell, completely updated for Java 1.1. In addition, the I/O, networking, and GUI chapters have been augmented to include even more practical examples. It also expands on the examples from the second edition of Java in a Nutshell that demonstrate the new features in Java 1.1, including the new AWT event handling model, the JavaBeans API, internationalization, object serialization, and reflection.

In addition, this book provides never-before-published programming examples for remote method invocation, database connectivity, and security — important elements of the Java Enterprise APIs. Finally, the book offers a glimpse of the features of "Swing," the set of new components that are part of the forthcoming Java Foundation Classes (JFC).

Ben Laurie, Peter Laurie The freeware Apache web server runs on about half of the world's existing web sites, and it is rapidly increasing in popularity. Apache: The Definitive Guide, written and reviewed by key members of the Apache Group, is the only complete guide on the market today that describes how to obtain, set up, and secure the Apache software. Apache was originally based on code and ideas found in the most popular HTTP server of the time: NCSA httpd 1.3 (early 1995). It has since evolved into a far superior system that can rival (and probably surpass) almost any other Unix-based HTTP server in terms of functionality, efficiency, and speed. The new version now includes support for Win32 systems. This new second edition of Apache: The Definitive Guide fully describes Windows support and all the other Apache 1.3 features. Contents include:The history of the Apache GroupObtaining and compiling the serverConfiguring and running Apache on Unix and Windows, including such topics as directory structures, virtual hosts, and CGI programmingThe Apache 1.3 Module APIApache securityA complete list of configuration directivesWith Apache: The Definitive Guide, web administrators new to Apache can get up to speed more quickly than ever before by working through the tutorial demo. Experienced administrators and CGI programmers, and web administrators moving from Unix to Windows, will find the reference sections indispensable. Apache: The Definitive Guide is the definitive documentation for the world's most popular web server. Includes CD-ROM with Apache manuals and demo sites discussed in the book.

Mark Birbeck, Michael Kay, stev Livingstone, Stephen F. Mohr, Jonathan Pinnock, Brian Loesgen, Steven Livingston, Didier Martin, Nikola Ozu, Mark Seabourne, David Baliles XML, otherwise known as eXtensible Mark Up language is the latest buzz-word on the Internet, but it's a rapidly maturing technology with powerful real-world applications, particularly for the management, display and organization of data. The book's scope is XML, XSL, and the whole Document Object Model. It also investigates SAX, WAP, XML linking, XML e-commerce, server to server XML and XML databases. This book is a broad compendium that investigates and describes how the total XML concept will work for programmers.

Gary Cornell, Cay S. Horstmann Experienced and advanced programmers can get to the heart of Java quickly and easily — from the fundamentals to advanced tips and tricks of the experts — with this book. Core Java provides comprehensive coverage of all Java features and syntax as well as Visual Basic and C/C++ tips that compare and contrast features of Java to those languages. This book is perfect for Visual Basic programmers who want to learn Java to broaden their marketability, C/C++ programmers who want to add it to their skill set because of the family resemblance between Java and C++, and COBOL programmers who want to "retool" by learning Java. The CD-ROM includes all source code and applets discussed in the book and the Java Developer's Kit.

David Geary From Sun Microsystems Press and Prentice Hall comes the definitive guide to Swing: an exhaustive reference spanning more than 1600 pages. Clearly and concisely written and loaded with illustrative code examples, Graphic Java provides the most comprehensive Swing coverage available.

Part I (360 pages) discusses fundamental Swing concepts such as Swing component architecture, the JComponent class, borders, icons, actions, Swing and multithreading, Swing utilities, and pluggable look and feel.

Swing components are the focus throughout the rest of the book. In addition to code examples that illustrate component use, components are further explored with class diagrams, property and event tables, and a look at AWT compatibility. The final third of the book is devoted to Swing's most complex components: lists, combo boxes, tables, trees, and the text package.

Scott Oaks Java's most striking claim is that it provides a secure programming environment. However, despite lots of discussion, few people understand precisely what Java's claims mean and how it backs up those claims. Java Security is an in-depth exploration aimed at developers, network administrators, and anyone who needs to work with or understand Java's security mechanisms. It discusses in detail what security does and doesn't mean, what Java's default security policies are, and how to create and implement your own policies.

In doing so, Java Security provides detailed coverage of security managers, class loaders, the access controller, and much of the java.security package. It discusses message digests, certificates, and digital signatures, showing you how to use Java's facilities for signing classes or to implement your own signature facility. It shows you how to write a class loader that recognizes signed classes, verifies the signature, and cooperates with a security manager to grant additional privileges. It also discusses the problem of managing cryptographic keys and shows you how to implement your own key management systems.

Java Security is an essential book for everyone using Java in real-world software. If you're deploying software written in Java, you need to know how to grant your classes the privileges they need, without granting privileges to untrusted classes. You need to know how to protect your systems against intrusion and corruption. Java provides the tools; this book shows you how to use them.

James Snell, Doug Tidwell, Pavel Kulchenko The web services architecture provides a new way to think about and implement application-to-application integration and interoperability that makes the development platform irrelevant. Two applications, regardless of operating system, programming language, or any other technical implementation detail, communicate using XML messages over open Internet protocols such as HTTP or SMTP. The Simple Open Access Protocol (SOAP) is a specification that details how to encode that information and has become the messaging protocol of choice for Web services. Programming Web Services with SOAP is a detailed guide to using SOAP and other leading web services standards—WSDL (Web Service Description Language), and UDDI (Universal Description, Discovery, and Integration protocol). You'll learn the concepts of the web services architecture and get practical advice on building and deploying web services in the enterprise. This authoritative book decodes the standards, explaining the concepts and implementation in a clear, concise style. You'll also learn about the major toolkits for building and deploying web services. Examples in Java, Perl, C#, and Visual Basic illustrate the principles. Significant applications developed using Java and Perl on the Apache Tomcat web platform address real issues such as security, debugging, and interoperability. Covered topic areas include:The Web Services ArchitectureSOAP envelopes, headers, and encodingsWSDL and UDDIWriting web services with Apache SOAP and JavaWriting web services with Perl's SOAP::LitePeer-to-peer (P2P) web servicesEnterprise issues such as authentication, security, and identityUp-and-coming standards projects for web servicesProgramming Web Services with SOAP provides you with all the information on the standards, protocols, and toolkits you'll need to integrate information services with SOAP. You'll find a solid core of information that will help you develop individual Web services or discover new ways to integrate core business processes across an enterprise.

Jason Hunter A few years ago, the hype surrounding applets put Java on the map as a programming language for the Web. Today, Java servlets stand poised to take Java to the next level as a Web development language. The main reason is that servlets offer a fast, powerful, portable replacement for CGI scripts.

The Java Servlet API, introduced as the first standard extension to Java, provides a generic mechanism to extend the functionality of any kind of server. Servlets are most commonly used, however, to extend Web servers, performing tasks traditionally handled by CGI programs. Web servers that can support servlets include: Apache, Netscape's FastTrack and Enterprise Servers, Microsoft's IIS, O'Reilly's WebSite, and JavaSoft's Java Web Server.

The beauty of servlets is that they execute within the Web server's process space and they persist between invocations. This gives servlets tremendous performance benefits over CGI programs. Yet because they're written in Java, servlets are far less likely to crash a Web server than a C-based NSAPI or ISAPI extension. Servlets have full access to the various Java APIs and to third-party component classes, making them ideal for use in communicating with applets, databases, and RMI servers. Plus, servlets are portable between operating systems and between servers — with servlets you can "write once, serve everywhere."

Java Servlet Programming covers everything you need to know to write effective servlets and includes numerous examples that you can use as the basis for your own servlets. The book explains the servlet life cycle, showing how you can use servlets to maintain state information effortlessly. It also describes how to serve dynamic Web content, including both HTML pages and multimedia data. Finally, it explores more advanced topics like integrated session tracking, efficient database connectivity using JDBC, applet-servlet communication, inter-servlet communication, and internationalization.

Ed Roman A user's manual for "the best thing since the Java language itself" Enterprise JavaBeans (EJB) will radically streamline the application development process. It provides a standard way for developing enterprise-level Java applications. And, best of all, it comes equipped with built-in services like database access, security, and transaction monitoring. With EJB, programmers can simply write the business software and hook it into the EJB services it needs to work. The rush is on to develop EJB compliant applications. Filled with practical, proven tips and techniques, this book offers an overview of what EJB is, how it works, and how to build specific EJB applications. CD-ROM includes sample source code, the EJB specification and supporting code from JavaSoft, demos of EJB servers, and links to other sources.

Hiroshi Maruyama, Kent Tamura, Naohiko Uramoto XML and Java(tm): Developing Web Applications is a tutorial that will teach Web developers, programmers, and system engineers how to create robust XML business applications for the Internet using the Java technology. The authors, a team of IBM XML experts, introduce the essentials of XML and Java development, from a review of basic concepts to thorough coverage of advanced techniques. Using a step-by-step approach, this book illustrates real-world implications of XML and Java technologies as they apply to Web applications. Readers should have a basic understanding of XML as well as experience in writing simple Java programs.

XML and Java enables you to:

* Develop Web business applications using XML and Java through real-world examples and code * Quickly obtain XML programming skills * Become familiar with Document Object Models (DOM) and the Simple API for XML (SAX) * Understand the Electronic Document Interchange (EDI) system design using XML and Document Type Definition (DTD), including * coverage on automating business-to-business message exchange * Leverage JavaBean components * Learn a hands-on, practical orientation to XML and Java

XML has strong support from industry giants such as IBM, Sun, Microsoft, and Netscape. Java, with its "write once, run anywhere" capabilities, is a natural companion to XML for building the revolutionary Internet applications described in this book. XML and Java demonstrates how developers can harness the power of these technologies to develop effective Web applications. If you want to learn Java-based solutions for implementing key XML features—including parsing, document generation, object tree manipulation, and document processing—there is no better resource than this book.

The accompanying CD-ROM contains extensive cross-platform sample code, plus the latest implementation of IBM's XML for the Java XML processor—fully licensed for commercial use.

Patrick Grote Sams Teach Yourself Microsoft Exchange Server 5.5 in 10 Minutes is a tutorial-based book, organized into a series of easy-to-follow, 10-minute lessons. The key feature of this book is ease of use. Only topics that the ordinary non-Exchange expert needs will be featured. The book will be designed logically allowing anyone to pick it up, turn to a section and be productive without having to have read the prior sections. After reading this book, users will be able to successfully install, manage and troubleshoot an Exchange server on a regular basis.

Emmett Dulaney The Fast Track series initially will cover the four core exams (everyone must take these) and two of the most popular electives, passing all of which earns the candidate MCSE status. Each book has two parts: Part I—the biggest piece of the

-Most other books seek Microsoft approval, meaning they must include 50% tutorial material, cover every objective for every exam, no matter how frivolous, etc. MCSE Fast Tracks break away from that mold by focusing on what you really need to

-Targeted to those who know the technology but who dont yet have the certification. No superfluous info; MCSE Fast Tracks feature only what the more-experienced candidate needs to know to pass the exams. Affordable study material for the ex

-But proven to appeal to an even larger market: At this price point, exam candidates of all levels see digest versions of larger certification training books as logical starting points for exam study. Remember that most MCSE candidates buy

-The best way to learn how to pass the #1 MCSE exam: NT Server 4. More candidates take—and fail—this exam than any other

William Robison, William Robinson Sams Teach Yourself Microsoft SQL Server 7 in 10 Minutes is a short but detailed reference to Microsoft SQL Server 7. This book brings together the most common commands and tasks that programmers and database administrators need to perform. Concise, goal-oriented lessons allow you to get up to speed quickly and efficiently. Application developers and administrators who are new to Microsoft SQL Server will learn to store, retrieve, and manipulate data in a Microsoft SQL Server database. This book serves as a reference guide even after you have become proficient.

Peter Lynch Develop a Winning Investment Strategy — with Expert Advice from "The Nation's #1 Money Manager"

Peter Lynch's "invest in what you know" strategy has made him a household name with investors both big and small.

An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There's a company behind every stock and a reason companies — and their stocks — perform the way they do. In this book, newly revised and updated for the paperback edition, Peter Lynch shows you how you can become an expert in a company and how you can build a profitable investment portfolio, based on your own experience and insights and on straightforward do-it-yourself research. There's no reason the individual investor can't match wits with the experts, and this book will show you how.

In Beating the Street, Lynch for the first time:

* Explains how to devise a mutual fund strategy

* Shows how he goes about picking stocks, step-by-step

* Describes how the individual investor can improve his or her investment performance to rival that of the experts of the investment clubs.

Debra Cameron GNU Emacs is the most popular and widespread of the Emacs family of editors. It is also the most powerful and flexible. Unlike all other text editors, GNU Emacs is a complete working environment — you can stay within Emacs all day without leaving. The GNU Emacs Pocket Reference is a companion volume to O'Reilly's Learning GNU Emacs, which tells you how to get started with the GNU Emacs editor and, as you become more proficient, it will help you learn how to use Emacs more effectively. This small book, covering Emacs version 20, is a handy reference guide to the basic elements of this powerful editor, presenting the Emacs commands in an easy-to-use tabular format.

Bruce Perry Ajax, the popular term for Asynchronous JavaScript and XML, is one of the most important combinations of technologies for web developers to know these days. With its rich grouping of technologies, Ajax developers can create interactive web applications with XML-based web services, using JavaScript in the browser to process the web server response.

Taking complete advantage of Ajax, however, requires something more than your typical "how-to" book. What it calls for is Ajax Hacks from O'Reilly. This valuable guide provides direct, hands-on solutions that take the mystery out of Ajax's many capabilities. Each hack represents a clever way to accomplish a specific task, saving you countless hours of searching for the right answer.

A smart collection of 80 insider tips and tricks, Ajax Hacks covers all of the technology's finer points. Want to build next-generation web applications today? This book can show you how. Among the multitude of topics addressed, it shows you techniques for: Using Ajax with Google Maps and Yahoo MapsDisplaying Weather.com dataScraping stock quotesFetching postal codesBuilding web forms with auto-complete functionality

Ajax Hacks also features a number of advanced hacks for accelerated web developers. Discover how to create huge, maintainable bookmarklets, how to use client-side storage for Ajax applications, and how to call a built-in Java object from JavaScript using Ajax. The book even addresses best practices for testing Ajax applications and improving maintenance, performance, and reliability for JavaScript code.

The latest in O"Reilly's celebrated Hacks series, Ajax Hacks smartly complements other O'Reilly titles such as Head Rush Ajax and JavaScript: The Definitive Guide.

Steven Scott Here are the keys to turnings all your dreams into reality.

Whether your dreams are to start a business, lose twenty pounds, or build better relationships, they are all within your grasp. The keys are in the "Power Secrets," a set of specific strategies and techniques that enabled Steve Scott to fulfill his impossible dreams, not only in business, but in every other area of life. Along the way, he discovered that the world's most successful women and men — such as Oprah Winfrey, Steven Spielberg, and Bill Gates — use these same techniques, including:

Overcoming a fear of failure

Turning critics from foes into friends

Gaining a clear and precise vision

Recruiting the partners and mentors of your dreams

Communicating effectively and persuasively

Taking control of your life one minute at a time

Igniting the fuel of passion

With stories, advice, and plenty of interactive material to help you create your own personal plan, Simple Steps to Impossible Dreams doesn't just motivate you to fulfill your dreams, it gives you the step-by-step directions to do it!

Ellen Kaye Master the Perfect Presentation with Ease
The difference between a mediocre and magnificent career usually hinges on one simple thing: how you present yourself to management, clients, coworkers, and the public. In Maximize Your Presentation Skills, professional speech and image coach Ellen A. Kaye reveals how you can take your career to the next level by communicating like a seasoned business leader.
Presented in an easy-to-use Q&A format, this indispensable guide answers more than 100 specific questions about public speaking, business etiquette, and leadership image, while dozens of valuable exercises help you hone your new career skills. This powerful and insightful book will help you master these crucial career skills and stand out from the crowd, whether you're just starting out in the business world or have been running a company for years. If you don't want to walk up the career ladder, but rather sprint, let the invaluable advice in Maximize Your Presentation Skills be your guide.

Andrew Bradbury

Richard Monson-Haefel, David Chappell This book is a thorough introduction to Java Message Service (JMS), the standard Java application program interface (API) from Sun Microsystems that supports the formal communication known as "messaging" between computers in a network. JMS provides a common interface to standard messaging protocols and to special messaging services in support of Java programs. The messages exchange crucial data between computers, rather than between users—information such as event notification and service requests. Messaging is often used to coordinate programs in dissimilar systems or written in different programming languages.

Using the JMS interface, a programmer can invoke the messaging services of IBM's MQSeries, Progress Software's SonicMQ, and other popular messaging product vendors. In addition, JMS supports messages that contain serialized Java objects and messages that contain Extensible Markup Language (XML) pages.

Messaging is a powerful new paradigm that makes it easier to uncouple different parts of an enterprise application. Messaging clients work by sending messages to a message server, which is responsible for delivering the messages to their destination. Message delivery is asynchronous, meaning that the client can continue working without waiting for the message to be delivered. The contents of the message can be anything from a simple text string to a serialized Java object or an XML document.

"Java Message Service "shows how to build applications using the point-to-point and publish-and-subscribe models; how to use features like transactions and durable subscriptions to make an application reliable; and how to use messaging within Enterprise JavaBeans. It alsointroduces a new EJB type, the MessageDrivenBean, that is part of EJB 2.0, and discusses integration of messaging into J2EE.

Helen Ashton

Dr Richard Wiseman A revolutionary study of the scientific principles of luck from one of Britain’s most highly respected
and popular psychologists.

Is luck real? Have you ever wondered why some individuals seem to have all the luck, and others seem to be born unlucky? And why do some people get to lead happy, fulfilling lives, while others face endless failure and sadness? Is it all just a matter of fate, or can unlucky people improve their luck and their lives?

Enter Dr. Richard Wiseman. Ten years ago Wiseman decided to search for the elusive luck factor. Instead of accepting previous assumptions about genes, upbringing, intelligence, skill and personality, he went directly to the source — analyzing the beliefs and experiences of lucky and unlucky people. A national media appeal helped Wiseman and his research team attract a pool of 400 volunteers willing to put their lives under the microscope for three years. The results? A radical new way to look at luck. It turns out that the lucky people in his study were actually creating their own good luck through their mental attitudes and behaviour.

Ultimately Wiseman identified four main factors that determined whether or not the subjects would lead a lucky life. With solid empirical evidence in hand he used his research to show a group of people who considered themselves to be unlucky, how to think and act like lucky people. The results were impressive. Almost all the participants reported significant life changes — increased levels of luck, self-esteem, physical well-being, confidence and success.

The principles Dr. Wiseman reveals in this groundbreaking study can teach you how to improve your luck, and literally change your life.

Richard Dobbins, Barrie O. Pettman What Self-Made Millionaires Really Think, Know, and Do offers you practical, hands-on advice for turning ideas into money-making business realities. Two self-made millionaires, Richard Dobbins and Barrie Pettman, reveal the secrets of their fantastic business achievements and personal fortunes. The authors provide a complete programme from thinking creatively and setting clear goals to negotiating skills, leadership and liberting time management, the book is also illustrated throughout with great stories and personal anecdotes.

Ros Jay

Richard Hammond Retail is amazing. It's immediate, exciting, risky - and downright tough. Running shops gets into your bloodstream. But even though retail has been credited for saving whole economies, it is still possibly the least understood of all business practices. This is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energized and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

John Barnes, Richard Richardson

Robert G., Jr. Hagstrom A must-have business title that includes an account of Warren Buffett's life and a presentation of the theories, tactics, secrets, and strategies for investing that made him billions.

Un relato de la vida del Sr. Buffett que demuestra los secretos, teorías, y estrategias de inversiones que le hizo billones de dólares.

MICHAEL BRETT Cutting through the mystery surrounding investment and finance — an easy guide to reading the financial press and understanding the markets.

Martin Dunford, Jack Holland INTRODUCTION

The most beguiling city in the world, New York is an adrenaline-charged, history-laden place that holds immense romantic appeal for visitors. Wandering the streets here, you’ll cut between buildings that are icons to the modern age – and whether gazing at the flickering lights of the midtown skyscrapers as you speed across the Queensboro bridge, experiencing the 4am half-life downtown, or just wasting the morning on the Staten Island ferry, you really would have to be made of stone not to be moved by it all. There’s no place quite like it.

While the events of September 11, 2001, which demolished the World Trade Center, shook New York to its core, the populace responded resiliently under the composed aegis of then-Mayor Rudy Giuliani. Until the attacks, many New Yorkers loved to hate Giuliani, partly because they saw him as committed to making their city too much like everyone else’s. To some extent he succeeded, and during the late Nineties New York seemed cleaner, safer and more liveable, as the city took on a truly international allure and shook off the more notorious aspects of its reputation. However, the maverick quality of New York and its people still shines as brightly as it ever did. Even in the aftermath of the World Trade Center’s collapse, New York remains a unique and fascinating city – and one you’ll want to return to again and again.

WHAT TO SEE

You could spend weeks in New York and still barely scratch the surface, but there are some key attractions – and some pleasures – that you won’t want to miss. There are the different ethnic neighborhoods, like lower Manhattan’s Chinatown; and the more artsy concentrations of SoHo, TriBeCa, and the East and West Villages. Of course, there is the celebrated architecture of corporate Manhattan; and there are the museums, not just the Metropolitan and MoMA, but countless other smaller collections that afford weeks of happy wandering. In between sights, you can eat just about anything, at any time, cooked in any style; you can drink in any kind of company; and sit through any number of obscure movies. The more established arts – dance, theater, music – are superbly catered for; and New York’s clubs are as varied and exciting as you might expect. For the avid consumer, the choice of shops is vast, almost numbingly exhaustive in this heartland of the great capitalist dream.

Robert T. Kiyosaki Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47. Rich Dad, Poor Dad, written with consultant and CPA Sharon L. Lechter, lays out his the philosophy behind his relationship with money. Although Kiyosaki can take a frustratingly long time to make his points, his book nonetheless compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed. —Howard Rothman

Max McKeown, Philip Whiteley

Mark Victor Hansen, Robert Allen Would you like to know the secrets to making all the money you’ll ever want?

Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.

Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:

* Create wealth even when you have nothing to start with.
* Overcome fears so you can take reasonable risks.
* Use the power of leverage to build wealth rapidly.
* Use “one minute” habits to build wealth over the long term.

The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons. On the right-hand pages, you will find the fictional story of a woman who has to make a million dollars in ninety days or lose her two children forever. The left-hand pages give the practical, step-by-step nonfiction strategies and techniques that actually work in the real world. You’ll find more than one hundred nuts-and-bolts “Millionaire Minutes,” each one a concise and invaluable lesson with specific techniques for creating wealth.

However, the lessons here are not just about becoming a millionaire—they are about becoming an enlightened millionaire and how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. Let The One Minute Millionaire show you the way.

From the Hardcover edition.

Richard Templar This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organization of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery. Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from the management of small business.

Chris Spink

Alvin D. Hall

C. T. Arrington How to use UML to model Enterprise JavaBeans, Swing components, CORBA, and other popular technologies
Enterprise Java with UML is the first comprehensive guide on using UML (Unified Modeling Language) to model Java applications. Written by three well-known members of the UML and Java community, the book presents strategies for developing enterprise systems using Java and related technologies — XML, Servlets, Enterprise JavaBeans, Swing Components, CORBA, RMI, and others. The authors explain how UML is used as a modeling tool for object-oriented computer systems in the real world, break down common situations that development teams encounter, and discuss the tradeoffs of using different technologies in different combinations. They also explore different products, looking closely at their strengths and weaknesses.
Four in-depth studies complete the presentation, showing readers how to make the right decision for their project through examples of both successes and failures.

Marty Hall

Martin Evening Master the power of Photoshop CS3 with
an internationally renowned photographer by your side.

Adobes Photoshop CS3 comes with powerful new features with huge payoffs. But it can be overwhelming to learn, even for professional photographers, graphic designers, keen amateurs, and others who already have an initial grasp of Photoshop. Acclaimed photographer Martin Evening, who wrote the best-selling previous books, 'Adobe Photoshop for Photographers', makes it easy with this new, thoroughly updated edition.

* Illustrated throughout with before-and-after pictures more than 750 professional, color illustrations!
* Practical techniques and real-life assignments
* Step-by-step tutorials
* Keyboard shortcut reference guide

Includes FREE DVD with:
* QuickTime movie tutorials for MAC and PC
* Searchable tips on tools, palettes layer styles, and shortcuts
* Includes images selected for you to experiment with to get you up to speed with everything in the book, including the new Photoshop CS3 features, fast!
* Updated Camera Guide to help you decide which will best suit your needs, plus bonus Digital Capture chapter in printable PDF format

Uncover quickly exactly what Adobes CS3 now offers photographers. New tutorials focus on the key features introduced in CS3. You lose no time in finding out how to put your ideas to work with:

* Adobes Camera Raw 4 plug-in that can now also process TIFFs and JPEGs
* New Align controls for combining HDR images; Photomerge; new Clone Stamp; Curves dialog that now incorporates Levels functionality; and improved controls for Brightness/Contrast to match raw image processing controls
* The latest on Black and White adjustment, which provides all the black and white conversion tools you need for optimum monochrome conversions
* A pros scoop on choosing from among dozens of Photoshops image adjustment methods to get the results you want
* Tips on Bridge 2.0 and Lightroom when you should use each
* Top tactics for successful composite images, insider guidance on editing shadows and highlight adjustments, and lessons on how to preview and re-edit filter effects as many times as you want without complex workarounds

Get the preeminent advice from one photographer to another as Martin completely updates you on the core aspects of working with Photoshop, digital workflow, and improving accessibility. Real-life examples, diagrams, illustrations, and step-by-step explanations ensure that youre up to speed with the next generation of digital photography in no time!

Foreword by Adobe Systems' key Director of Engineering, Digital Imaging, Marc Pawliger

* Over 750 professional, color images make this book stand above the rest
* New DVD! Searchable info explains tools, palettes & layer styles, also includes invaluable QuickTime movie tutorials
* Master the power of Photoshop CS3 under the instruction of an internationally recognised Photoshop expert & Adobe alpha tester

R. L. Trask

Richard Parkes Cordock Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic.

Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success.

Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act.

Praise for Millionaire Upgrade:

"It took me a long time to learn this stuff—I wish I’d been on that plane 30 years ago!"
—Simon Woodroffe - YO! Sushi & Dragons Den

"The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book."
—Allan Leighton - Chairman, Royal Mail

"If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice."
—Duncan Bannatyne - Bannatyne Leisure & Dragons Den

"Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it."
—Rachel Elnaugh – Red Letter Days and Dragons' Den

"It is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse."
—Tim Smit - Eden Project

"Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life."
—BJ Cunningham - Founder of Death Cigarettes

"In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!"
—Rene Carayol - Leadership Guru

"It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed – whether you are an entrepreneur or a professional manager. It’s a great read too."
—Matthew Barrett - Chairman, Barclays Bank

Frank Bettger A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas — or anything else — this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable — and more valuable to your company — when you apply Bettger's keen insights on:

• The power of enthusiasm

• How to conquer fear

• The key word for turning a skeptical client into an enthusiastic buyer

• The quickest way to win confidence

• Seven golden rules for closing a sale

Fiona Elliott

Michael E. Gerber In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Peter Lynch THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN

Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.

Now, in a new introduction written specifically for this edition of One Up on Wall Street, Lynch gives his take on the incredible rise of Internet stocks, as well as a list of twenty winning companies of high-tech '90s. That many of these winners are low-tech supports his thesis that amateur investors can continue to reap exceptional rewards from mundane, easy-to-understand companies they encounter in their daily lives.

Investment opportunities abound for the layperson, Lynch says. By simply observing business developments and taking notice of your immediate world — from the mall to the workplace — you can discover potentially successful companies before professional analysts do. This jump on the experts is what produces "tenbaggers," the stocks that appreciate tenfold or more and turn an average stock portfolio into a star performer.

The former star manager of Fidelity's multibillion-dollar Magellan Fund, Lynch reveals how he achieved his spectacular record. Writing with John Rothchild, Lynch offers easy-to-follow directions for sorting out the long shots from the no shots by reviewing a company's financial statements and by identifying which numbers really count. He explains how to stalk tenbaggers and lays out the guidelines for investing in cyclical, turnaround, and fast-growing companies.

Lynch promises that if you ignore the ups and downs of the market and the endless speculation about interest rates, in the long term (anywhere from five to fifteen years) your portfolio will reward you. This advice has proved to be timeless and has made One Up on Wall Street a number-one bestseller. And now this classic is as valuable in the new millennium as ever.

Napoleon Hill

David Smith This is not some dreary textbook, but an explanation of how economics works and how it can help solve all sorts of interesting problems. Written for the lay reader, it makes the economics pages of the newspaper intelligible and the financial pages interesting, and answers questions all of us worry about.

Caspian Woods Discover what every entrepreneur wishes they had known before they started their business! So, you're starting a business? Or thinking about it? Chances are you'll be full of ideas, very excited but a little bit daunted. And you'll certainly have a hundred and one questions about what you should and shouldn't do. Because this is important and you want to get it right. The good news is - you're not alone - because thousands of entrepreneurs have been where you are now. And in this book you can learn from their mistakes and discover everything they wish they had known before they started out - so you can get it right first time.

From Acorns is the essential 'how to' guide to starting a business that doesn't bog you down in complex financial forecasting and the intricacies of tax law (because we know you've got enough to worry about this week). Instead it tells you everything you absolutely need to know to get your business off to a fantastic start - and nothing else. Discover how to tell if you've got a great business idea, what goes on in the mind of a bank manager, how to price your product/service, why you need a dragon to look after your cash flow, how to be a great guerilla marketer, plus hundreds of other tips and pieces of practical advice that make the difference between success and failure. From Acorns is the first book to show how simple - and fun - starting a business can be!

Dale Carnegie

Ricardo Semler

Chip; Heath, Dan Heath

Geoffrey A. Moore Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Garr Reynolds FOREWORD BY GUY KAWASAKI

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey The New York Times Bestseller!

Learn how to keep your cool and get the results you want when emotions flare.

When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want. You'll learn how to: Prepare for high-impact situations with a six-minute mastery techniqueMake it safe to talk about almost anythingBe persuasive, not abrasiveKeep listening when others blow up or clam upTurn crucial conversations into the action and results you want

Whether they take place at work or at home, with your neighbors or your spouse, crucial conversations can have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Michael Lopp Managing Humans is a selection of the best essays from Michael Lopps web site, Rands In Repose. Drawing on Lopp's management experiences at Apple, Netscape, Symantec, and Borland, this book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other. It is a place full of dysfunctional bright people who are in an incredible hurry to find the next big thing so they can strike it rich and then do it all over again. Among these people are managers, a strange breed of people who through a mystical organizational ritual have been given power over your future and your bank account. Whether you're an aspiring manager, a current manager, or just wondering what the heck a manager does all day, there is a story in this book that will speak to you. You will learn: What to do when people start yelling at each otherHow to perform a diving save when the best engineer insists on resigningHow to say "No" to the person who signs your paycheck

Among fans of Michael Lopp is the incomparable Joel Spolsky, cofounder and CEO of Fog Creek Software:

"What you're holding in your hands in by far the most brilliant book about managing software teams you're ever going to find".

This book is designed for managers and would-be managers staring at the role of a manager wondering why they would ever leave the safe world of bits and bites for the messy world of managing humans. The book covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build a lasting and useful engineering culture.

James Gray TextMate is a powerful tool for programmers, web designers, and anyone else who regularly needs to work with text files on Mac OS X. TextMate focuses on pragmatic automation, which means it will save you time time that's always in short supply. See how your lowly text editor can become a hard working member of your staff.

TextMate is a full-featured text editor available for Mac OS X that can greatly enhance your text manipulation skills. TextMate is actually a thin shell over a personalized team of robot ninjas ready to do your bidding. Let's face it, who doesn't want their very own team of robot ninjas?

With TextMate you can do your normal work, but signal the ever-watchful ninjas as you go. At your command, they will launch into action, slicing through text, building repetitive structures of data in the blink of an eye, and much more. They will even post to your blog, handle your IRC conversations, and read your email.

Inside this book you will learn how to teleport instantly to the exact line of the file you need to be on, edit the data with the briefest incantations of power, and banish the end result to the land of your choosing. It's magic, as you can plainly see.

Leave the days of dull work behind. Learn your spells, gain access to your team of robot ninjas, and you too will be able to edit text so effortlessly that everyone watching over your shoulder will be forced to ask, "Wait, how did you do that?"

Jack Canfield, Janet Switzer "

To be human is to aspire to success: in life, home, relationships, work, education, creative expression, and indeed in every aspect of daily living. Bestselling author of the Chicken Soup. series Jack Canfield delivers a work that can inspire, instruct, and practically nurture the impulse for success in all its manifold expressions. The Success PrinciplesT is a watershed book for a renewed era of Success-oriented culture, touching on every aspect of our lives. From sales and marketing professionals to small business owners, and from teachers to students and parents, Canfield offers 64 practical and inspiring principles to get any aspiring person from where they are to where they want to be.

The Principles Always Work
If You Work the Principles

Get ready to transform yourself for success. Jack Canfield, cocreator of the phenomenal bestselling Chicken Soup for the Soul® series, turns to the principles he's studied, taught, and lived for more than 30 years in this practical and inspiring guide that will help any aspiring person get from where they are to where they want to be.

The Success Principles™ will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 64 timeless principles used by successful men and women throughout history. And the fundamentals are the same for all people and all professions — even if you're currently unemployed. It doesn't matter if your goals are to be the top salesperson in your company, become a leading architect, score straight A's in school, lose weight, buy your dream home, or make millions of dollars–the principles and strategies are the same.

From learning these basics, you can then tackle the important inner work needed to transform yourself. After this inner work, you can turn to building a ""success team"" and the important ways of transforming your relationships for lasting success. Finally, because success always includes a financial dimension, you can learn to develop a positive money consciousness along with the habits that will ensure that you have enough to live the lifestyle you want, while keeping the importance of tithing and service central to your financial practice. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams!

Filled with memorable and inspiring stories of CEO's, world-class athletes, celebrities, and everyday people, The Success Principles™ will give you the courage and the heart to start living the principles of success today. Go for it! "

Daniel H. Pink There's never been a career guide like The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need. Told in manga–the Japanese comic book format that's an international sensation—it—it's the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

Jon Smith

Philip T. Sudo The enlightment of zen is yours to discover — in a cup of joe, a traffic jam, a bad hair day, or the blink of an eye — 24 hours a day, 7 days a week.

If you're searching for revelation and contentment, look no further than a handshake, the mirror — even your laundry pile. The most mundane details of life contain zen's profound truths, says Philip Toshio Sudo, if you're of the mind to look at them.

With his signature wit and modern-day wisdom, Sudo uses koans, parables, and meditations to challenge and encourage you to stay rooted in the here and now. Look inward, urges the author, and open your mind to eternal truths. Regard each day with wonder, hope, and gratitude, as you recognize the divine in the ordinary. By awakening to and embracing the zen in your life, you'll listen, watch, eat, work, laugh, sleep, and breath your way to truth — every moment of the day.

David Pogue With Leopard, Apple has unleashed the greatest version of Mac OS X yet, and David Pogue is back with another meticulous Missing Manual to cover the operating system with a wealth of detail. The new Mac OS X 10.5, better known as Leopard, is faster than its predecessors, but nothing's too fast for Pogue and this Missing Manual. It's just one of reasons this is the most popular computer book of all time. Mac OS X: The Missing Manual, Leopard Edition is the authoritative book for Mac users of all technical levels and experience. If you're new to the Mac, this book gives you a crystal-clear, jargon-free introduction to the Dock, the Mac OS X folder structure, and the Mail application. There are also mini-manuals on iLife applications such as iMovie, iDVD, and iPhoto, and a tutorial for Safari, Mac's web browser. This Missing Manual book is amusing and fun to read, but Pogue doesn't take his subject lightly. Which new Leopard features work well and which do not? What should you look for? What should you avoid? Mac OS X: The Missing Manual, Leopard Edition offers an objective and straightforward instruction for using: Leopard's totally revamped Finder Spaces to group your windows and organize your Mac tasks Quick Look to view files before you open them The Time Machine, Leopard's new backup feature Spotlight to search for and find anything in your Mac Front Row, a new way to enjoy music, photos, and videos Enhanced Parental Controls that come with Leopard Quick tips for setting up and configuring your Mac to make it your own There's something new on practically every page of this new edition, and David Pogue brings his celebrated wit and expertise to every one of them. Mac's brought a new catto town and Mac OS X: The Missing Manual, Leopard Edition is a great new way to tame it.